Brand Marketing Director | MORTON SALT, INC.

A consumer first marketer with 6 years of agency side and 13+ years of client side roles.  Those nearly 20 years have had me span a number of categories from potatoes to vodka to salt to rock music to paint to gum.  I’ve learned to love many product categories, but above all I enoy the unique challenges and opportunities inherent in each.  I’m passionate about innovation that adds real value to the consumer and the customer.  And, currently fascinated by the unbelievable pace of change in communications.  My current role with Morton Salt has me leading our Consumer Marketing team where we focus on strategy and innovation.  Then I head home to my favorite job as Daddy.


1.)     What was your very first job? 


 Caddy at Milwaukee Country Club


2.)     Please describe, in your own words, what your job is and what work it entails. 


 Overall P&L and segment accountability for $450MM Consumer Products portfolio including the Culinary, Water Softener, Pool Care and Ice Melt segments.  The responsibilities for this broad role include strategic planning, managing external agency relationships, scoping & leading key projects to develop innovation pipelines, commercializing new items, developing & executing communications programs, and hiring & developing talent. 



3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 


 Well, to be honest it was when I took a risk management course in college and realized that wasn’t going to cut it.  My ideal role allows me to leverage my analytic chops with an opportunity to express some creativity (says an admirer of art, not an artist).



4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?  


The consumer always demands more.  It’s exciting to try to keep up.  And, just getting out in the world.  It passes you by if you spend all day at your desk.



5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?  


I’m proud of the foundation laid to make our future at Morton Salt more innovation driven than our long, proud past has been.


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