Director of Creative Services | TRUE VALUE CO.

Robin Schaltz is the Director of Creative Services at True Value Company. She leads the in house creative agency to produce both B to C and B to B communications for independent hardware stores. Prior to her current role, Robin Schaltz was Director of Publishing Support at Fred Meyer stores, a Kroger company. Robin has been inspiring in-house creative teams in retail for over 25 years. Through her experience, she has launched new brands, opened new retail formats and has had the opportunity to work with many creative talented people.


1.) What was your very first job? 


My first job was when I was fifteen working under the table for Ray’s Towing in Detroit Michigan. I was a dispatcher.



2.) Please describe, in your own words, what your job is and what work it entails. 


I am currently employed at True Value Company as the Director of Creative Services. I oversee creative and brand strategy on all marketing communications including video, digital, direct mail, e-mail, social media, in-store signage, radio, and various collateral. 



3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 


I first discovered the creative world in art and photography at Wayne State University in Detroit. I have had a few great mentors in my life that led me to first explore black and white photography and oil painting. I am passionate about creating brands and artwork that tell stories and make the viewer “feel” something.


3.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 


The world is my oyster. Inspiration can spark with the scent of a lilac bloom– or the whisper of a raindrop sliding down your cheek. It can arouse you just like the first time cupid stabbed you with his bow. Grasp onto whatever inspires you and create something new and exciting!



4.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 


I led an entire Grand Opening campaign for a new store chain that enabled me to expand my experience to new markets, media and target audiences. It was a pivotal point in my career that enabled me to lead the creative and develop the brand through two agencies. The stores were highly successful and the creative rocked! 


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