Robin Schaltz is the Director of Creative Services at True Value Company. She leads the in house creative agency to produce both B to C and B to B communications for independent hardware stores. Prior to her current role, Robin Schaltz was Director of Publishing Support at Fred Meyer stores, a Kroger company. Robin has been inspiring in-house creative teams in retail for over 25 years. Through her experience, she has launched new brands, opened new retail formats and has had the opportunity to work with many creative talented people.