Robin SCHALTZ

Director of Creative Services | TRUE VALUE CO.

Robin Schaltz is the Director of Creative Services at True Value Company. She leads the in house creative agency to produce both B to C and B to B communications for independent hardware stores. Prior to her current role, Robin Schaltz was Director of Publishing Support at Fred Meyer stores, a Kroger company. Robin has been inspiring in-house creative teams in retail for over 25 years. Through her experience, she has launched new brands, opened new retail formats and has had the opportunity to work with many creative talented people.

questionnaire

1.) What was your very first job? 

 

My first job was when I was fifteen working under the table for Ray’s Towing in Detroit Michigan. I was a dispatcher.

 

 

2.) Please describe, in your own words, what your job is and what work it entails. 

 

I am currently employed at True Value Company as the Director of Creative Services. I oversee creative and brand strategy on all marketing communications including video, digital, direct mail, e-mail, social media, in-store signage, radio, and various collateral. 

 

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

 

I first discovered the creative world in art and photography at Wayne State University in Detroit. I have had a few great mentors in my life that led me to first explore black and white photography and oil painting. I am passionate about creating brands and artwork that tell stories and make the viewer “feel” something.

 

3.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

 

The world is my oyster. Inspiration can spark with the scent of a lilac bloom– or the whisper of a raindrop sliding down your cheek. It can arouse you just like the first time cupid stabbed you with his bow. Grasp onto whatever inspires you and create something new and exciting!

 

 

4.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

 

I led an entire Grand Opening campaign for a new store chain that enabled me to expand my experience to new markets, media and target audiences. It was a pivotal point in my career that enabled me to lead the creative and develop the brand through two agencies. The stores were highly successful and the creative rocked! 

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
©2016 LE BOOK All Rights Reserved