Group Creative Director | SCOUT MARKETING

Conrad has developed creative solutions for every type of client you can think of, from straight-up consumer package goods to health and wellness brands. He’s earned a bevy of creative awards in the process. Conrad has found a place to call home at SCOUT Chicago where he digs deep into strategy to create highly effective creative solutions for clients. And he likes to wear many hats…literally and figuratively.


1.)     What was your very first job? 


I wrote, illustrated and developed cover designs for Caliber Press, an underground comics publisher. I was surrounded by some very creative people and learned a lot. 



2.)     Please describe, in your own words, what your job is and what work it entails. 


My job is to plus and mentor: make the work better, cultivate people and push them to do the best work they can…and ultimately show clients the value that our creative can bring to their world.



3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 


I recognized at a very early age that I didn’t exactly think like everyone else. I saw things differently and luckily my parents saw this and gave me the space and allowed me to grow. For me, being a part of a “creative world” really wasn’t a choice, just part of the deal. 



4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 


Keep my eyes open, keep observing, continue searching and stay hungry. Once you stop looking for new things and get too content, you’re in trouble. 



5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 


I did a TV project for an academic medical center a few years back that entailed the hiring of 3 documentary photographers. We got full access to the hospital campus and came out with over 30,000 photos. We took those photos and created some very inspirational TV spots and other media…and we saw some serious shit (at 2:30am in the ER) in the process. 




Creative Director, Brand Strategy | ANTHEM, INC.
Creative Director | ZENO GROUP
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
©2016 LE BOOK All Rights Reserved