Natalia Trawkowski has been in the retail/customer service sector for over a decade. She began her design career at Merz Apothecary, a small family-owned business on the north side of Chicago. She was hired right after the launch of their e-commerce site as a product photographer (13,000+ products!), and in time grew into a Jill of all trades: answering customer service calls, copywriting, studying analytics, planning events, designing emails, catalogs, store signage, packaging, etc... Today Natalia is an e-commerce art director at Crate & Barrel, where she guides a team of web designers and dives into the consumer psyche to flesh out stories and create inspirational experiences. Her humble beginnings in customer service and small business have been fundamental in her ability to connect with customers via design.