Creative Director | R/GA

Having started her creative career at age 19 at McCann Puerto Rico, Lizette Morazzani joined R/GA Chicago in early 2018 as a creative director with a focus on copy. Her tenacity for crafting innovative and award-winning work like Mexico Tourism’s “Tequila Cloud” and “Doppelganger Tourists” drives home smart creative and tech ideas for R/GA Chicago’s clients. Her other agency experience has consisted of JWT Puerto Rico and Lápiz, Leo Burnett's multicultural agency out of Chicago where she worked on big brands like: Purina Latin America, P&G, Gatorade and Cadbury Adams.


1.)     What was your very first job? –

Very first job ever was as salesperson at Banana Republic. Two things I got from that job: how to fold and put clothes on a hanger really, really fast and how to dress a little better.


2.)     Please describe, in your own words, what your job is and what work it entails. 

 I am a Creative Director at R/GA. Which basically means I’m a firefighter/critic/craftsman/parent/teacher/mentor/coxswain of sorts. My job is to look at the bigger picture of any project we are on. From how to craft and make the work better to how to be strategic when it comes to presenting to a client. I’m in charge of putting out client fires. I help creatives get out of ruts through inspiration and guidance. I constantly look out for my team so they are happy and growing as professionals. And most importantly, I roll up my sleeves when the work just needs to be done. 


3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I can’t pin point a moment in time. But 1. I really, really, really wanted to work at Disney when I was very young and almost collapsed when it met a real Disney animator. 2. When I was younger I didn’t know advertising agencies existed so I wrote ideas and gave them to my mom to mail to companies. The one I most sent my stuff to was M&Ms. 3. At a later age, I learned that my great grandfather opened the first ad agency in my home country. I had no idea! So, you could say it’s in my blood.


4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I love Flipboard. It’s probably an old thing now but it’s super useful to me. There I can look at things going on in tech, culture and everything else. I glance through it every day before work. Also, I tap into people, from co-workers to influencers on social. I can also say going to places like Cannes and SXSW are great or more niche events around the city of Chicago.


5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

 Uf. I have so many! I would say, The Heart of Puerto Rico for Gatorade. At one of my old agencies, JWT Puerto Rico, we had to be scrappy. We had very small budgets and it was up to us to make things happen. This project involved me having to be a producer/copywriter/talent manager/camera man/ etc., etc. Not to say I was the only person working on it, I had an amazing team who was just as dedicated as I was. The project did win awards but it was the fact that we made something that seemed impossible possible that makes me proud. We had to make Gatorade the King of the Central American Games with a tiny budget, without a sponsorship (Powerade was) through a wearable when wearables weren’t even a thing and with an NBA star whose dad was my point of communication. Crazy stuff. But I loved and still love crazy.


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