SVP Exec. Producer, Experiential CD | LEO BURNETT

During his tenure at Leo Burnett,  SVP/Executive Producer Juan Woodbury has produced iconic, award winning work for clients including Coca-Cola, Nintendo, Firestone, Samsung, Sprint, Disney, P&G, Allstate and Miller/Coors.

In addition to client-related work within the agency, Juan produces the legendary Leo Burnett Breakfast. Produced at iconic venues around Chicago, this elaborate day-long event entertain the more than 2,000 employees of the agency and is infamous throughout the industry. His work on the Breakfast turned into more work as an experiential producer for the agency which led Juan to create HumanKind Experiential (HKX), Leo Burnett’s experiential marketing division, of which he is the Executive Producer and Experiential Creative Director.  HKX has gone on to execute events for clients including Samsung, Kraft, Pfizer, Firestone, Allstate, Kellogg’s, P&G, McDonald’s, Intel, Best Buy, and ComEd, along with Kevin Hart’s HartBeat Weekend, including a concert by Drake.   For three years, Juan has designed and produced the opening and closing night galas for the Cannes Festival of Creativity and, in partnership with KCRW and Garth Trinidad, has produced the annual Grammy Brunch.

Birds of a Feather, a feature film that Juan produced starring Snoop Dogg and Iza Lach, is scheduled to be released in 2017.

Visit his website here at www.juanwoodbury.com!



What was your very first job?

I helped my mother as a PA in her studio.  I prepped the studio space, ran errands and when she had a booking, I was her roadie.

Please describe, in your own words, what your job is and what work it entails. 

I design experiences that create feelings for brands.  As the director of HKX, Leo Burnett’s experiential arm, either working with creatives or working straight from a client brief, I concept, bid, and produce live events, stunts and activations and deliver content for future use by the client.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I discovered the creative world through my mother.  She was a painter and a musician and she inspired me to work hard and to keep working to unearth beautiful outcomes.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I rarely turn down an opportunity for a new experience.  I am voracious do-er because I never want to miss a thing that might be important to my work as a maker. 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

The commercial “Pickup” I made with Lance Accord for Firestone.  It tells the story of a young couple who gets caught eloping.  It was one of those shoots when everything clicks;  the casting was lovely, Lance shot such beautiful film and we scored it with a poignant song by the artist Daniel Johnston.  Just great. View the commercial here: https://vimeo.com/169304431


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