Sarah MARTIN

Head of Brand Design | UBS

After having completed the Art and Design Foundation Course at Central Saint Martin's in London, I've decided to pursue a classic study of sociology, media sciences and philosophy in Switzerland. The combination of theoretical knowledge with aesthetic values has always fascinated me. Being in Brand Design today with a specialization in the creation of visual content is where I can live my passion. With more than 10 years in Branding now, I've experienced both sides in the creative field – at agencies and on the client's side. At UBS I am responsible for the image creation on a global scale. Branding today is like rising a child – be open, allow change and grow with the tasks that are confronting you on a daily basis. Love it.

questionnaire

What was your very first job? What does it feel like to look back at it now?

I had my first job when I was around 12 or 13. Every Tuesday evening I looked after the three kids of our neighbours. I didn't really like it, but I was proud to earn my own money. From then on, I was working whenever I could. I prepared mailings during school breaks, I was a travel guide for musicians during my studies and I worked in bars and catering companies. I always liked to do more than one thing at a time, I guess.

 

Please describe, in your own words, what your current job is and what work it entails?

In Brand Design we're responsible for the overall look and feel of our brand. We develop guidelines for all kind of communication and initiatives. I'm specialized in the creation of visual content, mainly photography and organize an average of 15 photo shoots a year for our global image database.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

I was a creative kid, drawing, creating and painting all the time. So, I always knew that I wanted to work in the creative world. (Oh, no, not true, I honestly thought about studying mathematics for a while!?) When I finally went to art school I was surprised to realize that this is not the right thing for me. I don't want to produce my own art work, I am a connector and manager of visual work. I love to advise, tweak and guide and to work with a team of people in creative projects.

 

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Everywhere. I love to read - books, magazines, portraits, anything literally. I visit exhibitions, I travel. And I speak to people, a lot of inspiration comes from other people. And my son. Kids can open your eyes to new things better than anything else.

 

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

My children's book. When my son was little, I've created a book about our hometown with a friend of mine who's a very talented illustrator. We didn't make a lot of money with it, but the experience and kids telling you they really love your book, are just priceless. (And it got me some respect of creatives who are rather suspicious about the aesthetic judgment of "non-creatives".)

jury

Marketing Director | STRELLSON
Creative Lead | ZOO EMEA – GOOGLE GERMANY
Senior Creative | DDB
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Chief Creative Officer | OGILVY & MATHER
Head of Production & Casting | CLOSED
Managing Director | HEIMAT
Senior PR Executive / Owner | ON TIME PR
Creative Director | METADESIGN
CD / Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Founding Partner & CCO | THE ADVENTURES OF
Head of Art Buying | KOLLE REBBE
FOUNDER | MFK PUBLISHING
Chief Production Officer | BBDO
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Chief Creative Officer | MCCANN
Creative Managing Partner | SERVICEPLAN
Managing Partner | HAUSER LACOUR
Managing Director | BBDO PROXIMITY
Digital Creative & Experience Designer
Executive Creative Director | MARBLES BERLIN
Creative Director | DONKEY
Creative Director | BBDO
Creative Director | BBDO
Creative Head of Marketing | S.OLIVER
Executive Creative Director | PUBLICIS pixelpark
Head of Global Content Marketing | NIVEA
Founder | CFS KRUG GMBH
Senior Designer | DDB BERLIN
Executive Creative Director | LEO BURNETT
Head of Art Buying | GRABARZ & PARTNER
Creative Director | DDB BERLIN
Creative Director
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | AKQA
Fndr & Chief Exec | LLOYD AND ASSOCIATES
Creative Director | MARIO LOMBARDO
Creative Director | DANIEL WELLINGTON
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Head of Brand Design | UBS
Executive Creative Director | SELECT WORLD
Art Director | GQ GERMANY
Head of art buying | SCHOLZ & FRIENDS
Creative Director
Head of Creative | FISCHERAPPELT
Chief Brand Officer | RIMOWA
Head of Art Buying
Creative Producer and Bookings Editor | FARFETCH
Head Of Marketing | STRENESSE
Art Buyer | ANTONI
Head of TV & Film | JUNG VON MATT
VP of Creative | KAYAK
Global Head of Marketing & Digital | LIEBESKIND
Creative Director | CHEIL
Creative Director | STUDIO CHRISTIAN RUESS
Managing Director | ROSENDAHL BERLIN
Head of Marketing | IRIS VON ARNIM
Creative Director | NICOLAS SANTOS
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
CD & Founder | DONALD SCHNEIDER STUDIO
Chief Creative Officer Germany | HAVAS
Global Creative Strategist | SERVICEPLAN
Head of Photo | RED BULLETIN
Director of Photography | GQ GERMANY
Brand Marketing | NIKE
Creative Director & Executive Producer | BBDO CRAFTWORK
Global Head of Creative CCS | SWAROVSKI
ECD | SERVICE PLAN
CEO / Creative Director | THE GARAGE
Category Director | COCA-COLA
Creative Director | LOVE MAGAZINE
Creative Director | WE ARE SOCIAL
Lead Creative | APPLE
VP ECD Continental Europe | SAPIENTRAZORFISH
Senior Art Buyer | GRABARZ & PARTNER
Partner & Strategy Director | SIZZER AMSTERDAM
Owner/Partner | SOLOMON WINTER
Head Of Creative Concept & Comms | THOMAS SABO