Head of Brand Design | UBS

After having completed the Art and Design Foundation Course at Central Saint Martin's in London, I've decided to pursue a classic study of sociology, media sciences and philosophy in Switzerland. The combination of theoretical knowledge with aesthetic values has always fascinated me. Being in Brand Design today with a specialization in the creation of visual content is where I can live my passion. With more than 10 years in Branding now, I've experienced both sides in the creative field – at agencies and on the client's side. At UBS I am responsible for the image creation on a global scale. Branding today is like rising a child – be open, allow change and grow with the tasks that are confronting you on a daily basis. Love it.


What was your very first job? What does it feel like to look back at it now?

I had my first job when I was around 12 or 13. Every Tuesday evening I looked after the three kids of our neighbours. I didn't really like it, but I was proud to earn my own money. From then on, I was working whenever I could. I prepared mailings during school breaks, I was a travel guide for musicians during my studies and I worked in bars and catering companies. I always liked to do more than one thing at a time, I guess.


Please describe, in your own words, what your current job is and what work it entails?

In Brand Design we're responsible for the overall look and feel of our brand. We develop guidelines for all kind of communication and initiatives. I'm specialized in the creation of visual content, mainly photography and organize an average of 15 photo shoots a year for our global image database.


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

I was a creative kid, drawing, creating and painting all the time. So, I always knew that I wanted to work in the creative world. (Oh, no, not true, I honestly thought about studying mathematics for a while!?) When I finally went to art school I was surprised to realize that this is not the right thing for me. I don't want to produce my own art work, I am a connector and manager of visual work. I love to advise, tweak and guide and to work with a team of people in creative projects.


In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Everywhere. I love to read - books, magazines, portraits, anything literally. I visit exhibitions, I travel. And I speak to people, a lot of inspiration comes from other people. And my son. Kids can open your eyes to new things better than anything else.


If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

My children's book. When my son was little, I've created a book about our hometown with a friend of mine who's a very talented illustrator. We didn't make a lot of money with it, but the experience and kids telling you they really love your book, are just priceless. (And it got me some respect of creatives who are rather suspicious about the aesthetic judgment of "non-creatives".)


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