Ruben VAN EIJK

Creative Director | WE ARE SOCIAL

Leading the creative team of We Are Social Germany.
I aspire to create high-end ideation by effectively translating data into creative, being exceptional concepts turned into compelling executions. I create with the two rules: 1. does it grab attention, and 2. would anyone give a shit.

influences

questionnaire

What was your very first job? What does it feel like to look back at it now?

I started out as a channel editor, as I still love writing and reading I look back on it with strong gratitude to my mentor at Tiscali at the time, Herman Couwenbergh, offered me the opportunity to do what I love. The passion for copy never died and it still helps me in ideating and designing concepts and campaigns.


Please describe, in your own words, what your current job is and what work it entails?
I now am Creative Director and in this role I above all try to create and enforce a working environment and -culture that makes people connect to passion and (want to) stand out. Together with these team members I give it my best to stand out in creating meaningful, noticeable campaigns.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

As I started to study literature, the reading, the grammar, use of words, it became clear that connecting dots and giving those connections another charge than the obvious was something I truly loved. The new, richer meanings that originated from words, for me it was a clean and powerful way of creativity, as it moves people and can have them look at things differently. The ‘market’ and personal development got me to map this on digital campaigns. First digital-wide, later with a specialization in the interactive field, in which I embraced data to be creativity’s wingman.

 

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I most of all turn to what I love most; reading. Specialized literature at times, but novels always. The stories keep me curious and they create new ideas or directions. Next to that I get inspired by people; friends, co-workers, clients, and any other encounter. On channel level it would be platforms like Reddit and Netflix. They feed me with knowledge, astonishment, excitement, sadness, happiness.

 

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

That would be a breast cancer awareness campaign for Pfizer in the Kingdom of Saudi Arabia: ‘Just Check’. The region and the message combined meant a great deal. As for innovation it is in this case not about gadgets or new tech, but a way of thinking that is connected to locality. The challenge was to put focus on the breast check, while maintaining the utmost respect for the beliefs in the KSA. We created a series of short stories, illustrating the importance of the woman by absence. Core message was that ‘away’ doesn’t necessarily mean ‘gone’; mourning takes a lifetime; a check takes 20 minutes.

jury

Marketing Director | STRELLSON
Creative Lead | ZOO EMEA – GOOGLE GERMANY
Senior Creative | DDB
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Chief Creative Officer | OGILVY & MATHER
Head of Production & Casting | CLOSED
Managing Director | HEIMAT
Senior PR Executive / Owner | ON TIME PR
Creative Director | METADESIGN
CD / Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Founding Partner & CCO | THE ADVENTURES OF
Head of Art Buying | KOLLE REBBE
FOUNDER | MFK PUBLISHING
Chief Production Officer | BBDO
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Chief Creative Officer | MCCANN
Creative Managing Partner | SERVICEPLAN
Managing Partner | HAUSER LACOUR
Managing Director | BBDO PROXIMITY
Digital Creative & Experience Designer
Executive Creative Director | MARBLES BERLIN
Creative Director | DONKEY
Creative Director | BBDO
Creative Director | BBDO
Creative Head of Marketing | S.OLIVER
Executive Creative Director | PUBLICIS pixelpark
Head of Global Content Marketing | NIVEA
Founder | CFS KRUG GMBH
Senior Designer | DDB BERLIN
Executive Creative Director | LEO BURNETT
Head of Art Buying | GRABARZ & PARTNER
Creative Director | DDB BERLIN
Creative Director
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | AKQA
Fndr & Chief Exec | LLOYD AND ASSOCIATES
Creative Director | MARIO LOMBARDO
Creative Director | DANIEL WELLINGTON
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Head of Brand Design | UBS
Executive Creative Director | SELECT WORLD
Art Director | GQ GERMANY
Head of art buying | SCHOLZ & FRIENDS
Creative Director
Head of Creative | FISCHERAPPELT
Chief Brand Officer | RIMOWA
Head of Art Buying
Creative Producer and Bookings Editor | FARFETCH
Head Of Marketing | STRENESSE
Art Buyer | ANTONI
Head of TV & Film | JUNG VON MATT
VP of Creative | KAYAK
Global Head of Marketing & Digital | LIEBESKIND
Creative Director | CHEIL
Creative Director | STUDIO CHRISTIAN RUESS
Managing Director | ROSENDAHL BERLIN
Head of Marketing | IRIS VON ARNIM
Creative Director | NICOLAS SANTOS
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
CD & Founder | DONALD SCHNEIDER STUDIO
Chief Creative Officer Germany | HAVAS
Global Creative Strategist | SERVICEPLAN
Head of Photo | RED BULLETIN
Director of Photography | GQ GERMANY
Brand Marketing | NIKE
Creative Director & Executive Producer | BBDO CRAFTWORK
Global Head of Creative CCS | SWAROVSKI
ECD | SERVICE PLAN
CEO / Creative Director | THE GARAGE
Category Director | COCA-COLA
Creative Director | LOVE MAGAZINE
Creative Director | WE ARE SOCIAL
Lead Creative | APPLE
VP ECD Continental Europe | SAPIENTRAZORFISH
Senior Art Buyer | GRABARZ & PARTNER
Partner & Strategy Director | SIZZER AMSTERDAM
Owner/Partner | SOLOMON WINTER
Head Of Creative Concept & Comms | THOMAS SABO