Matthias HARBECK

Creative Managing Partner | SERVICEPLAN

questionnaire

1.What was your very first job? What does it feel like to look back at it now?
 I was sweet sixteen and a poor helping hand in a construction company during my holidays. What shall I say? It was tough. And although my job today is tough, too, I feel very privileged to do it.
 
2.Please describe, in your own words, what your current job is and what work it entails?
 I am responsible for the creative work of Serviceplan in Germany. This means I work on New Business, important clients and awards with Serviceplan agencies from Munich, Berlin, Hamburg and Cologne.
       
3.How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery?  Which train of events did bring you to where you are today?
Somehow I knew quite early that I want to move people, tell stories. First I did that as a journalist. Then I worked at the theater, among other things as assistant to the great director Robert Wilson and to Tom Waits. I played roles in student theater, started to do stage designs, finished university. Finally I found the way into advertisement by accident. My former girl-friend (and later wife) was a graphic designer and told me about a little interesting ad agency. I thought I was going to work there just for three months or so. But then I stayed in the business up until today. Maybe advertisement means for me an interesting combination between writing and theater.
 
4.In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
It’s always about the work, the work, the work itself. Of course, I have a close and constant look to what happens in our industry. On top of that I find inspiration in art, films, books, Netflix. And I have more and more chats with my teenie daughter.
        
5.If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it    required rather than its recognition or industry success, what would it be?
I pick two:
The Sky Live Spots. A live broadcast of an exclusive Champions League game from the Pay TV Channel Sky to the ad blocks of six Free TV channels.
The Lego Builders of Sound. A crazy barrel organ that played the famous Star Wars theme with the help of Lego Star Wars bricks.

jury

Marketing Director | STRELLSON
Creative Lead | ZOO EMEA – GOOGLE GERMANY
Senior Creative | DDB
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Chief Creative Officer | OGILVY & MATHER
Head of Production & Casting | CLOSED
Managing Director | HEIMAT
Senior PR Executive / Owner | ON TIME PR
Creative Director | METADESIGN
CD / Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Founding Partner & CCO | THE ADVENTURES OF
Head of Art Buying | KOLLE REBBE
FOUNDER | MFK PUBLISHING
Chief Production Officer | BBDO
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Chief Creative Officer | MCCANN
Creative Managing Partner | SERVICEPLAN
Managing Partner | HAUSER LACOUR
Managing Director | BBDO PROXIMITY
Digital Creative & Experience Designer
Executive Creative Director | MARBLES BERLIN
Creative Director | DONKEY
Creative Director | BBDO
Creative Director | BBDO
Creative Head of Marketing | S.OLIVER
Executive Creative Director | PUBLICIS pixelpark
Head of Global Content Marketing | NIVEA
Founder | CFS KRUG GMBH
Senior Designer | DDB BERLIN
Executive Creative Director | LEO BURNETT
Head of Art Buying | GRABARZ & PARTNER
Creative Director | DDB BERLIN
Creative Director
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | AKQA
Fndr & Chief Exec | LLOYD AND ASSOCIATES
Creative Director | MARIO LOMBARDO
Creative Director | DANIEL WELLINGTON
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Head of Brand Design | UBS
Executive Creative Director | SELECT WORLD
Art Director | GQ GERMANY
Head of art buying | SCHOLZ & FRIENDS
Creative Director
Head of Creative | FISCHERAPPELT
Chief Brand Officer | RIMOWA
Head of Art Buying
Creative Producer and Bookings Editor | FARFETCH
Head Of Marketing | STRENESSE
Art Buyer | ANTONI
Head of TV & Film | JUNG VON MATT
VP of Creative | KAYAK
Global Head of Marketing & Digital | LIEBESKIND
Creative Director | CHEIL
Creative Director | STUDIO CHRISTIAN RUESS
Managing Director | ROSENDAHL BERLIN
Head of Marketing | IRIS VON ARNIM
Creative Director | NICOLAS SANTOS
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
CD & Founder | DONALD SCHNEIDER STUDIO
Chief Creative Officer Germany | HAVAS
Global Creative Strategist | SERVICEPLAN
Head of Photo | RED BULLETIN
Director of Photography | GQ GERMANY
Brand Marketing | NIKE
Creative Director & Executive Producer | BBDO CRAFTWORK
Global Head of Creative CCS | SWAROVSKI
ECD | SERVICE PLAN
CEO / Creative Director | THE GARAGE
Category Director | COCA-COLA
Creative Director | LOVE MAGAZINE
Creative Director | WE ARE SOCIAL
Lead Creative | APPLE
VP ECD Continental Europe | SAPIENTRAZORFISH
Senior Art Buyer | GRABARZ & PARTNER
Partner & Strategy Director | SIZZER AMSTERDAM
Owner/Partner | SOLOMON WINTER
Head Of Creative Concept & Comms | THOMAS SABO