Ingo BRACK

Head of Creative Services | ESCADA

Ingo Brack has 21 years of international experience in fashion design, artbuying, product development, material concepts, PR, art direction, creative direction, curation and exhibition design.

Ingo loves getting into different styles and challenges. He has lead, directed and worked with well known luxury brands like TSE, Hussein Chalayan, Helmut Lang, Marc Jacobs, Bulgari, Swarovski and Lufthansa. He traveled the world with his career living in Tokyo, Bangkok, New York, Zurich and Munich. His work has been seen throughout the world in major magazines such as VOGUE, ELLE, I-D, MADAME, HARPERS BAZAAR and MARIE CLAIRE.

Today Ingo is responsible for global creative services & media at ESCADA. Directing the artbuying, campaigns, marketing materials and concepts as well as the global event guidelines for the brand.

questionnaire

What was your very first job?

Working in Bangkok for Triumph.. oufff 21 years ago;) I had a great time. Thailand became my 2nd home.

 

Please describe, in your own words, what your job is and what work it entails?

It is a pleasure to work for a global company like ESCADA. Great to be connected to the world outside and have colleagues and friends all over the planet. It is intense, fun, exciting, curious, enlightening, crazy and connecting at the same time.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

It came from my family. They are all very creative and open beloved ones. I knew that my place would be in the creative field since high school. It was easy to take that path because I had the full support of my family and friends. I wanted to discover the “creative world “and travel and not stay at one place in one country my whole life long. My job is always more than a job to me. It is my source of inspiration.

 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Traveling, meeting friends talking to a lot of different people not only from my industry. Working with a great team to support and inspire each other.

 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Hmm. I have been in the industry for quite some time now. In my early days there had been projects I really fell in love with. But today I guess it is more the overall journey I am proud of. I always followed my intentions, moved to different countries, experimented with different companies and I stay true to myself.

jury

Marketing Director | STRELLSON
Creative Lead | ZOO EMEA – GOOGLE GERMANY
Senior Creative | DDB
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Chief Creative Officer | OGILVY & MATHER
Head of Production & Casting | CLOSED
Managing Director | HEIMAT
Senior PR Executive / Owner | ON TIME PR
Creative Director | METADESIGN
CD / Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Founding Partner & CCO | THE ADVENTURES OF
Head of Art Buying | KOLLE REBBE
FOUNDER | MFK PUBLISHING
Chief Production Officer | BBDO
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Chief Creative Officer | MCCANN
Creative Managing Partner | SERVICEPLAN
Managing Partner | HAUSER LACOUR
Managing Director | BBDO PROXIMITY
Digital Creative & Experience Designer
Executive Creative Director | MARBLES BERLIN
Creative Director | DONKEY
Creative Director | BBDO
Creative Director | BBDO
Creative Head of Marketing | S.OLIVER
Executive Creative Director | PUBLICIS pixelpark
Head of Global Content Marketing | NIVEA
Founder | CFS KRUG GMBH
Senior Designer | DDB BERLIN
Executive Creative Director | LEO BURNETT
Head of Art Buying | GRABARZ & PARTNER
Creative Director | DDB BERLIN
Creative Director
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | AKQA
Fndr & Chief Exec | LLOYD AND ASSOCIATES
Creative Director | MARIO LOMBARDO
Creative Director | DANIEL WELLINGTON
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Head of Brand Design | UBS
Executive Creative Director | SELECT WORLD
Art Director | GQ GERMANY
Head of art buying | SCHOLZ & FRIENDS
Creative Director
Head of Creative | FISCHERAPPELT
Chief Brand Officer | RIMOWA
Head of Art Buying
Creative Producer and Bookings Editor | FARFETCH
Head Of Marketing | STRENESSE
Art Buyer | ANTONI
Head of TV & Film | JUNG VON MATT
VP of Creative | KAYAK
Global Head of Marketing & Digital | LIEBESKIND
Creative Director | CHEIL
Creative Director | STUDIO CHRISTIAN RUESS
Managing Director | ROSENDAHL BERLIN
Head of Marketing | IRIS VON ARNIM
Creative Director | NICOLAS SANTOS
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
CD & Founder | DONALD SCHNEIDER STUDIO
Chief Creative Officer Germany | HAVAS
Global Creative Strategist | SERVICEPLAN
Head of Photo | RED BULLETIN
Director of Photography | GQ GERMANY
Brand Marketing | NIKE
Creative Director & Executive Producer | BBDO CRAFTWORK
Global Head of Creative CCS | SWAROVSKI
ECD | SERVICE PLAN
CEO / Creative Director | THE GARAGE
Category Director | COCA-COLA
Creative Director | LOVE MAGAZINE
Creative Director | WE ARE SOCIAL
Lead Creative | APPLE
VP ECD Continental Europe | SAPIENTRAZORFISH
Senior Art Buyer | GRABARZ & PARTNER
Partner & Strategy Director | SIZZER AMSTERDAM
Owner/Partner | SOLOMON WINTER
Head Of Creative Concept & Comms | THOMAS SABO