Anja ROSENDAHL

Managing Director | ROSENDAHL BERLIN

Anja studied at the University of Arts in Berlin and Academia die Belle Arti in Bologna, meanwhile she started her first  company in Berlin with music, publishing and fashion clients like sony music and Max Mara. Since 1998 she is running the company ROSENDAHL BERLIN with Lars Borngräber, was a board member of the design-network Create Berlin and loves connecting people. The client list is long (Galeries Lafayette Berlin, adidas, minimum, air motion systems, ANH, Cornelsen) but curiosity and variety is the best motor for her work, apart from taking to the bees and sparrows on her rooftop.

influences

questionnaire

What was your very first job? What does it feel like to look back at it now?

I was able to start my career with the great photographer Ivo von Renner in the 80s. Renault, Nissan, Ritter Sport were the customers and storytelling was already an important part of advertising at that time. I’m very grateful for all his experiences, especially the way he taught me to deal with people on large sets. Today we make very special photo books together and currently we have an exhibition in Jena.

 

Please describe, in your own words, what your current job is and what work it entails?

At Ivo I understood that I didn't want to become a photographer and today I am the owner and managing director of a creative and media agency. We support customers and their products from the first idea, the strategy, the naming up, to the design of all communications media. Strategy is becoming increasingly important, as is support via all media channels.

I advise, supervise, "network" and never stop learning.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

Even as a teenager I had problems in my little hometown. I found everything boring, there was the BBC radio station which had a bunch of good British music. I knew then that there must be something else besides the “church “, "Golf GTI" and "Tennis in White".

Fortunately, The Cure, David Bowie, Le Rita Mitsouko came in my life and I was saved. With the first clubs and exhibitions in Hamburg, which I could visit myself. I discovered a new world and it absorbed me, it was like breathing new air. My teachers and friends in Hamburg and Italy broadened my horizons with art, language, history and culture.

There was Marianne Wedekind as a stylist and art connoisseur in Hamburg; Filippo Partesotti, architect and artist and Giorgio De Mitri, and art director and magazine maker in Italy. Besides, I had always drawn pictures for all my classmates in art classes. So, I was already then, an "art-copyist". ;-)

 

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I like to be travelling a lot, looking at art and things I can’t understand and try "to get through them". We have great young creative people who inspire me. And of course, platforms like behanced, Design made in a Germany, LeBook, unsplash etc. inspire me. Also, Berlin has top galleries like Sprüth Magers, König Galerie and now and then I manage to visit the events in the Soho-House.

And don’t forget, I have a top partner and creative director with whom I can brainstorm, argue and create new ideas with

 

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

This is difficult to answer, because every job always has something great and special for itself.

But during my time on the board at Create Berlin, we organized and held great exhibitions and presentations worldwide (NY, Singapore, Shanghai, Tokyo, London, Paris) with many designers from all disciplines. I think that was great for everyone and gave the designers and the standing in Berlin something very special. This large network has given rise to new things, we have „looked beyond our own nose" and are still a top creative network example for many.

 

jury

Marketing Director | STRELLSON
Creative Lead | ZOO EMEA – GOOGLE GERMANY
Senior Creative | DDB
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Chief Creative Officer | OGILVY & MATHER
Head of Production & Casting | CLOSED
Managing Director | HEIMAT
Senior PR Executive / Owner | ON TIME PR
Creative Director | METADESIGN
CD / Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Founding Partner & CCO | THE ADVENTURES OF
Head of Art Buying | KOLLE REBBE
FOUNDER | MFK PUBLISHING
Chief Production Officer | BBDO
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Chief Creative Officer | MCCANN
Creative Managing Partner | SERVICEPLAN
Managing Partner | HAUSER LACOUR
Managing Director | BBDO PROXIMITY
Digital Creative & Experience Designer
Executive Creative Director | MARBLES BERLIN
Creative Director | DONKEY
Creative Director | BBDO
Creative Director | BBDO
Creative Head of Marketing | S.OLIVER
Executive Creative Director | PUBLICIS pixelpark
Head of Global Content Marketing | NIVEA
Founder | CFS KRUG GMBH
Senior Designer | DDB BERLIN
Executive Creative Director | LEO BURNETT
Head of Art Buying | GRABARZ & PARTNER
Creative Director | DDB BERLIN
Creative Director
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | AKQA
Fndr & Chief Exec | LLOYD AND ASSOCIATES
Creative Director | MARIO LOMBARDO
Creative Director | DANIEL WELLINGTON
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Head of Brand Design | UBS
Executive Creative Director | SELECT WORLD
Art Director | GQ GERMANY
Head of art buying | SCHOLZ & FRIENDS
Creative Director
Head of Creative | FISCHERAPPELT
Chief Brand Officer | RIMOWA
Head of Art Buying
Creative Producer and Bookings Editor | FARFETCH
Head Of Marketing | STRENESSE
Art Buyer | ANTONI
Head of TV & Film | JUNG VON MATT
VP of Creative | KAYAK
Global Head of Marketing & Digital | LIEBESKIND
Creative Director | CHEIL
Creative Director | STUDIO CHRISTIAN RUESS
Managing Director | ROSENDAHL BERLIN
Head of Marketing | IRIS VON ARNIM
Creative Director | NICOLAS SANTOS
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
CD & Founder | DONALD SCHNEIDER STUDIO
Chief Creative Officer Germany | HAVAS
Global Creative Strategist | SERVICEPLAN
Head of Photo | RED BULLETIN
Director of Photography | GQ GERMANY
Brand Marketing | NIKE
Creative Director & Executive Producer | BBDO CRAFTWORK
Global Head of Creative CCS | SWAROVSKI
ECD | SERVICE PLAN
CEO / Creative Director | THE GARAGE
Category Director | COCA-COLA
Creative Director | LOVE MAGAZINE
Creative Director | WE ARE SOCIAL
Lead Creative | APPLE
VP ECD Continental Europe | SAPIENTRAZORFISH
Senior Art Buyer | GRABARZ & PARTNER
Partner & Strategy Director | SIZZER AMSTERDAM
Owner/Partner | SOLOMON WINTER
Head Of Creative Concept & Comms | THOMAS SABO