VIDEO

SALVATORE FERRAGAMO AW18

SALVATORE FERRAGAMO

Music/Fashion
Represented by
STUDIO PRIVATE

Director Harley Weir captures an exquisite Italian house brought to life again with laughter and playfulness through Ferragamo’s patchwork of party guests from around the globe. Celebrating diversity and individuality under the Ferragamo aesthetic of dynamic colour, rich texture and flowing silhouettes, we worked with both Art Partner and Laird & Partners to create over 100 character and product assets. Shot on 16mm film we naturally wanted to bring that same credibility to look development and grade in complimenting Harley Weir’s realist’s eye, distinct voice and analogue authenticity. While contemporary users of this stylised look have fallen into an interpretation leaving film looking flat, we loved that the campaign could accommodate a refreshing rich and dreamy finish that effortlessly feels both then and now. Our methodology became much closer to 70s/80s film manufacturers expectations on similar film stock utilising the full tonal range from rich blacks all the way to (nearly) off-the-chart highlights, the film texture grounding the bold colour in the mid-tones while title animations were kept simplistic and linear with a contemporary oversized stamp. Grade, titles and motion retouched by Studio Private.

CREATIVE AWARDS

VIDEO

Special Project

Special Project
STEFI & LYNX PRODUCTIONS
Special Project
EYEFORCE
CREATIVE AWARDS

PRINT

Editorial

Editorial
INDUSTRY ART
Editorial
INDUSTRY ART
Editorial
BIG PRODUCTIONS
Editorial
ALYSSA PIZER
Editorial
FLIRT CREATIVITY
Editorial
LA SUITE
Editorial
LA SUITE
Editorial
THE ART BOARD
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
BANDITS
Fashion
WALTER SCHUPFER MGMT
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
MINT PRODUCTION
Special Project
STEFI & LYNX PRODUCTIONS
Special Project
SHOOT IN THE ALPS
Special Project
SHOOT IN THE ALPS
Special Project
STUDIO LAUCKE SIEBEIN
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
STUDIO LAUCKE SIEBEIN
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
TWIN STUDIO
CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
TWIN STUDIO
Music/Fashion
MR.FRANK
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
WALTER SCHUPFER MGMT
Music/Fashion
FLIRT CREATIVITY
Music/Fashion
STUDIO PRIVATE
Music/Fashion
MR.FRANK

SEF

CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
FREEMAN & LE TOURNEAU
Retouching
LA MANUFACTURE

JBL

Retouching
LA MANUFACTURE

KFC

Retouching
ARTBOX

NRC

Retouching
STUDIO PRIVATE
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