London’s best-smelling bath & beauty connoisseurs, Molton Brown wanted to create a magical distillery feel for their 2018 digital Christmas campaign — so our team of CG experts set about making it happen with a series of festive animations. This was Molton Brown’s largest ever CG campaign, centred around the launch of their new seasonal scent, Muddled Plum. We generated assets to sculpt a shimmering environment, building CG conveyor belts, pressure gauges and more to create a factory setting. Bubbles, sparkles and glints of light provided depth and excitement and added to the festive feel. The animations are being used extensively by Molton Brown online, on social channels and their website, as well as on digital screens across all stores in the lead up to Christmas.