LSD

Music video for the super band LSD (SIA, Labrinth and Diplo) created and directed by Sauvage.tv director Ernest Desumbila.  For the production, a huge 15 meters long super screen was built to retro-project 4K CGI background footage on set that generated the illusion our bus was cruising the clouds, and avoided the use of any green screen or chroma. This on-set practical effect was accompanied by post production making the bus fly and generating the protagonist Thundercloud, combining our post artists top talent with cutting edge software.

With almost 180 million views the music video has trespassed boundaries and has become a referent for cinematography and rich visual universe, and has generating fanart, cosplay inspired in this story and created an authentic fever around the video.