KFC Hot & Spicy chickens are hot like fire explosion. The visuals shows at first glance, ordinary fire from each situation but with a careful look you notice they are all KFC Hot & Spicy chickens. The campaign was executed with photography and retouching.
Illusion is an international award winning CGI studio based in Bangkok. Founded in 2001 by Surachai Puthikulangkura, they are a team of highly specialized CGI Artists and Retouchers that are well known for experts in crafting print advertising. Our passion is to give life to creative ideas and turn each of them into a masterpiece because craft is in our blood.