As Gulli, France’s top kids’ TV channel, turned to 17MARS to overhaul its brand, we developed a set of words and phrases to solidly anchor the brand’s messages of growth, collectivity and diversification. Our visual content blended flat and 3D design to surprise, delight, and elicit giggles! The Gulli brand is all about experimenting and having fun. We broke the logo down, giving the shapes and colors space to play, run, jump, and bounce. Each element of the logo is a character and, together, they explore the land of make believe.