NON-TRADITIONAL

ESCADA

ESCADA

Social
Represented by
YKONE

Earlier this Fall, Ykone partnered with women’s clothing brand ESCADA to highlight the brand’s latest collections — ‘Main Line’ (evening wear) and Sport. British influencers Grace Hodge and Grace McGovern were selected as our models, with content captured by the Ykone production team in apartment settings in London. Our intention was to show our influencers as they prepare for Christmas, with Grace Hodge decorating her home for the holidays and Grace McGovern getting ready for a night out on the town. A blurred effect was applied to the visuals, creating an identifiable artistic direction across the campaign. A hair and make-up artist was on set to ensure that we capture the festive spirt of the season, while remaining true to the ESCADA brand DNA: simple hair styles and nude makeup with a bold lip colour. Our selected photographer was fashion, beauty, fashion and advertising photographer, Marco Trunz. Marco is known for his contemporary and modern photography characteristics and he approaches each shoot with a unique collaborative and fun spirit.

Content was shared on the Influencers’ Instagram pages, and also on the official ESCADA brand page. Creative assets were adapted to various formats, including Instagram posts, Instagram stories and for editorial use in ESCADA magazine.

CREATIVE AWARDS

VIDEO

Special Project

Special Project
STEFI & LYNX PRODUCTIONS
Special Project
EYEFORCE
CREATIVE AWARDS

PRINT

Editorial

Editorial
INDUSTRY ART
Editorial
INDUSTRY ART
Editorial
BIG PRODUCTIONS
Editorial
ALYSSA PIZER
Editorial
FLIRT CREATIVITY
Editorial
LA SUITE
Editorial
LA SUITE
Editorial
THE ART BOARD
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
BANDITS
Fashion
WALTER SCHUPFER MGMT
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
MINT PRODUCTION
Special Project
STEFI & LYNX PRODUCTIONS
Special Project
SHOOT IN THE ALPS
Special Project
SHOOT IN THE ALPS
Special Project
STUDIO LAUCKE SIEBEIN
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
STUDIO LAUCKE SIEBEIN
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
TWIN STUDIO
CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
TWIN STUDIO
Music/Fashion
MR.FRANK
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
WALTER SCHUPFER MGMT
Music/Fashion
FLIRT CREATIVITY
Music/Fashion
STUDIO PRIVATE
Music/Fashion
MR.FRANK

SEF

CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
FREEMAN & LE TOURNEAU
Retouching
LA MANUFACTURE

JBL

Retouching
LA MANUFACTURE

KFC

Retouching
ARTBOX

NRC

Retouching
STUDIO PRIVATE
©2016 LE BOOK All Rights Reserved