NON-TRADITIONAL

CREATIVE AWARDS WINNER AMSTERDAM 2018 CATEGORY
Social
ARMANI

ARMANI

Social
Represented by
YKONE

To highlight the brand’s new collection Neo Nude, Giorgio Armani Beauty wished to reinvent the ‘nude‘ make-up trend by showcasing what it means to be ‘nude’ and how best to achieve this effect. For the first time, the Armani International Marketing teams engaged influencers to become digital ambassadors and content creators, and share the Armani Neo Nude philosophy with their fans.

The objectives? 5 markets to target; 5 top tier influencers to realise the campaign

Collaborating with creative influencers who have highly engaged audiences ensures targeted delivery of visibility and top engagement. Thanks in part to Instagram-ready content such as testimonials and tutorial videos, step-by-step photos and compelling final look portraits, both the brand and the influencers are highlighted in this unique and creative 360 campaign.

The strategic twist? Instead of getting in touch with each of the 5 influencers separately with a specific local creative brief, Ykone instead set up a ‘global content factory’ where the brand, agency, talents, managers and production team gathered together for a week to produce 120+ social-media-ready pieces of content for the #ArmaniNeoNude 2018 campaign. In the end, only content produced at the ‘factory’ was used to promote the new Armani make-up collection.

Is the best way to produce social content briefing an influencer and then letting her produce content at home? Not when you can capture content with influencers in a professional photo studio. And what’s even better than shooting at a studio? Turning an amazing house (here: la Casa no Tempo in Portugal) into an exclusive, in-house studio to create unique images and videos. Natural lights, raw backgrounds, and an ‘at-home’ feeling all merged to bring unparalleled content production and deliver an unforgettable experience that brought real value in the way of authentic and engaging content for the influencers.

CREATIVE AWARDS

VIDEO

Special Project

Special Project
STEFI & LYNX PRODUCTIONS
Special Project
EYEFORCE
CREATIVE AWARDS

PRINT

Editorial

Editorial
INDUSTRY ART
Editorial
INDUSTRY ART
Editorial
BIG PRODUCTIONS
Editorial
ALYSSA PIZER
Editorial
FLIRT CREATIVITY
Editorial
LA SUITE
Editorial
LA SUITE
Editorial
THE ART BOARD
CREATIVE AWARDS

PRINT

Fashion

Fashion
ALYSSA PIZER
Fashion
CREATIVE BLOOD
Fashion
BANDITS
Fashion
WALTER SCHUPFER MGMT
CREATIVE AWARDS

PRODUCTION

Special Project

Special Project
MINT PRODUCTION
Special Project
STEFI & LYNX PRODUCTIONS
Special Project
SHOOT IN THE ALPS
Special Project
SHOOT IN THE ALPS
Special Project
STUDIO LAUCKE SIEBEIN
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
ARJOWIGGINS CREATIVE PAPERS
Special Project
STUDIO LAUCKE SIEBEIN
CREATIVE AWARDS

NON-TRADITIONAL

Social

Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential

Experiential
TWIN STUDIO
CREATIVE AWARDS

VIDEO

Music/Fashion

Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
TWIN STUDIO
Music/Fashion
MR.FRANK
Music/Fashion
PUNDERSONS GARDENS
Music/Fashion
WALTER SCHUPFER MGMT
Music/Fashion
FLIRT CREATIVITY
Music/Fashion
STUDIO PRIVATE
Music/Fashion
MR.FRANK

SEF

CREATIVE AWARDS

POST PRODUCTION

Retouching

Retouching
FREEMAN & LE TOURNEAU
Retouching
LA MANUFACTURE

JBL

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LA MANUFACTURE

KFC

Retouching
ARTBOX

NRC

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STUDIO PRIVATE
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