After graduating from the Academy of Journalism Pim Gerrits started working as a reporter, presenter and editor for Dutch radio and television stations. He did newspaper jobs, was a teacher, started his own magazine, wrote Radio and TV formats and worked as an agent for a record company. Later he was employed at very different ad agencies such as Publicis, TBWA, Lowe and after 10 years as a CD at creative agency KesselsKramer in London and Amsterdam, he is now a creative director at Havas Lemz Amsterdam. Here he is responsible for remarkable work for IKEA, CZ Insurances, PFZW Pension Fund, Campina Dairy and the Lung Fund.
Pim helped launch and build iconic brands such as Ben, MTV Japan, JaofNee.nl, Bavaria beer, CitizenM and Bol.com, as well as numerous cultural projects like the conception of the Amsterdam Funeral Museum 'Tot Zover', the exposition 'Held/Hero' for the Rijksmuseum, the online art project 'Eye' for national newspaper Volkskrant and the biggest cultural fair in The Netherlands, the Uitmarkt festival.
Pim Gerrits won several national and international advertising awards and has an official World and Olympic Record in 360-jumps (he got 1.4 million children to jump along). He is also responsible for the world's first dog billboard, the world's first buried ad, the world's first book-poster and the world's first album film, based on an album by Opgezwolle, one of the Netherland's most critically acclaimed hip hop crew. Pim made a name for himself thanks to the unique and controversial advertising campaigns he has unleashed across a wide range of media platforms. Pim Gerrits works in different disciplines such as film, games, design, exhibitions, interaction, photography, t-shirts, magazines, books, social media, music videos and advertising campaigns. And likes it.