I am a second generation Hungarian born to political refugees in NY, raised in Southern California. I graduated college in 2004 and started working first in PR for the E! Networks and then moved into fashion, first for Hugo Boss, followed by BCBGMAXAZRIA in Visuals, managing in-store creative and new store openings.
Shortly afterwards I worked with Fred Segal as a part of the Sundance Film Festival to produce their PR gifting suite for the festival and it’s VIP attendees.
I moved to Amsterdam in 2009 focusing primarily on advertising. I worked at a handful of agencies over the years working with clients such as Heineken, Phillips, MINI, Nike, Johnnie Walker, Asics, Opel, Netflix and Diesel.
The last few years I’ve been working brand side as an in-house agency creative producer with G-Star, Tommy Hilfiger and now Calvin Klein. I consider myself a multifaceted producer, as I’ve run the gamut from digital, events and multimedia throughout my career. In recent years I’ve focused my efforts into art buying and photography/moving image production, making it a goal to raise standards and push limits whatever I’m working on, always trying to get the most out of every constraint.