Daan DE KOK
What drives me:
A brand for me has to have a certain ambiguousness while still retain in possession of a strong and recognizable identity. More often it is the ambiguousness itself that strengthens a brand’s identity. An eclectic mix of elements will create a depth within a brand, it will create a world of it’s own, a world to discover. It is this multi-dimensional approach that fascinates me. Unexpected combinations that sometimes forces you to search for the boundaries of a brand to ultimately create a mindset that perfectly embodies its identity. An inspiring search, leading through diverse disciplines (like art, fashion, music, architecture or science), functioning as the starting point of my work.