Head of Media & Advertising | SCOTCH & SODA

Leon Wharton Hallen leads the media and advertising at Scotch and Soda, his role balances the brands need for creative advertising to tell its story but also its requirement to be relevant to consumers at the time they need to purchase. Prior to Scotch and Soda Leon worked for Bugaboo the Dutch Stroller brand and again lead the media and advertising globally. Before moving to Amsterdam Leon worked for over 10 years in the media agency world at Mediacom and OMD



What was your very first job?

My first job was working for my father at his carpet business. Learning to interact with customers and to understand their needs and help them make a big purchase decision.

Please describe, in your own words, what your job is and what work it entails.

 My job is about finding our consumers and identifying what resonates with them and delivering relevant and engaging content at the best possible time.  

How did you discover that the creative world was right for you?Was there a time in your life that you credit to this discovery?What was there train of events that brought you to where you are today?

A friend of mine suggested that I apply for a job at the media agency OMD where I discovered my love for advertising and helping brands promote their offering to customers. I moved client side and started to influence the creative communication more and more and I believe that we shouldn’t overly complicate communication to consumers but we should deliver them advertising that is relevant to our brand and relevant to our consumers. I love creating content that travels with our consumers along their customer journey with my brand.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Talking to experts in their fields, the people who provide the media or create the content and explain our business needs. Together through collaboration we can create beautiful and inspiring things.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

When I was in the UK I worked on Walkers Crisps Do Us A Flavour which was a wonderful project that brought in many different teams all working on a single goal, it was truly team work. I also met my wife working on this project. The project was quickly executed in multiple different countries around the world. 


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