Emile Stupin is the UX lead at DigitasLBi Amsterdam. Emile discovered a love of thinking about the rationale behind (design or strategic) choices and what users need in order to truly adopt a product. Emile’s main interest in design, strategy and technology helped him become design lead on ambitious and impactful projects.
At the moment Emile is working with an amazing team of designers and researchers to take the first steps in transforming the worldwide horticulture sector towards a digital ecosystem. They have called this project and system Floriday and do this in Aalsmeer at Royal FloraHolland: worlds largest flower auction.