Emile Stupin is the UX lead at DigitasLBi Amsterdam. Emile discovered a love of thinking about the rationale behind (design or strategic) choices and what users need in order to truly adopt a product. Emile’s main interest in design, strategy and technology helped him become design lead on ambitious and impactful projects.
At the moment Emile is working with an amazing team of designers and researchers to take the first steps in transforming the worldwide horticulture sector towards a digital ecosystem. They have called this project and system Floriday and do this in Aalsmeer at Royal FloraHolland: worlds largest flower auction.
What was your very first job?
In the digital sector, I started out at Clockwork as an interaction designer.
Please describe, in your own words, what your job is and what work it entails.
My job right now is to help Royal FloraHolland to translate their organizational goals into a digital ecosystem. I’m leading a team of visual designers, UX designers, UX researchers and strategists. We focus on platform branding, rolling out a creative way of working, helping the product go-to-market and creating and validating new products based on user needs.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I’ve always loved Nintendo games (they’re fun and brilliant UX-wise) and this made me want to work in the game industry. However, I found out at a younger age that the time to market was really long (and I’m impatient by nature), so I’ve started working in the webdesign/digital sector where I found that I could match my ‘creative’ interest with products that go live at a fairly decent pace.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Mostly from other industries, such as the gaming industry where they break conventions and keep getting away with it. I love it!
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
The redesign of the Netherlands’ crisis management system for national security, where minor flow optimisations literally means potentially saving lives. The stakes and complexity were incredibly high for this and it’s so rewarding to think about the impact the redesigned system has right now.