Miranda KENDRICK

Director of Mktg Ops | DOSIST

Miranda is a visual strategist. Trained as a commercial producer in London, brought up on magazine culture and photography, she moved from London to Amsterdam to New York to LA, working at W+K and BBH as an integrated producer and Head of Production at Kate Spade New York and Head of Art at 72andSunnyLA. Whether film, still, retail, experiential or publishing, making meaningful, beautiful work for brands that still want to hook visually is her focus. 18 years of industry passion, providing navigation where art and commerce collide. Now independent at  https://www.kendrickand.com

questionnaire

1.)     What was your very first job?

My first job was in London as PA to ad legend Trevor Robinson (now OBE) who at the time had just started his own agency+production company. Looking back I can’t believe want an opportunity it was to work closely with someone of that calibre. I learned so much in 4 years - practically and professionally. He’s a class act.

2.)     Please describe, in your own words, what your job is and what work it entails.

  I’m a Visual Strategist, a link bridge between CMO and the CCO, working directly for brands, niche agencies and artists. The tipping point of idea-becoming-reality has slipped a long way down the marketing chain, so just bringing them tighter is my goal. I help brands whose message is in the detail of the execution - fashion, telecoms, beauty, sports. Production is my background, but I speak theory and practice in sync - emotion, business and the consequences of making - to help visually dependent brands ring true without loosing their step in the process

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

Weird but real - my first high school project was the difference between American and English cigarette advertising. You can’t show product in UK tobacco commercials so it made UK advertising weird as hell. I was hooked.

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Asking questions of people I admire, fear, love, want to be, want to hire. Just ask. No such thing as a stupid question.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The department we built for art production at 72andsunny LA: ‘the artbreakers’, along with the blog www.coldthaifood.com + instagram. Talented girl gang in step.

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Sr. Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Sr Content Mktg Manager | LINKEDIN
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Sr. Art Director | AMOUR VERT
Sr Global Brand Manager | MICROSOFT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP, Creative Marketing | ESQUIRE NETWORK
Creative Director | PITCH
Assoc. Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Head of Strategy | BBH
Chief Marketing Officer | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURYBRAND
Dir. of Creative Services | SONY
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Group CD | M/H VCCP
Director of Mktg Ops | DOSIST
Creative Director | AMAZON
VP Creative | SONY
Creative Director | ALL THAT YAY
Freelance Producer | ANOMALY
CD | FACEBOOK
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
CMO | THE HONEST COMPANY
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Lead | PAYPAL
Creative Director | WARNER BROS.
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
VP of Advertising and Creative Design | GUESS?
Chief Creative Officer | POP
VP Creative Director | BLAIR
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