Megan FLETCHER

Global Creative Director | BENEFIT COSMETICS

Megan Fletcher is the Global Art Director of Benefit Cosmetics. She has worked in the beauty industry for 17 years. She attended Stanford University and Massachusetts College of Art and Design, where she graduated with a degree in Communication Design in 1999. After a short stint at WGBH Design in Boston, she moved to New York and started working at Bobbi Brown Cosmetics. She landed in San Francisco in 2003, and knocked on the Benefit Corporate Office’s door, which led to a 14+ year career there. She loves travel, cities, fashion, writing, and photography. She lives in San Francisco with her husband and two children.

questionnaire

1.) What was your very first job?

Age 14, Monday nights, 5-9pm, manning the Boylston (MA) Center Store (only store in small New England town my family and I lived in for four years.) Cashier and early visual merchandising experience arranging the candy display ;)

 

2.) Please describe, in your own words, what your job is and what work it entails.

I run the Benefit Art Department, which produces all the product packaging, product catalog, photography, and launch visuals for this global cosmetics brand. Benefit is very eclectic. New products look and feel like their own brands sometimes. We have a lot of fun and also handle not-so-fun tasks like translations and bottom-labels. I work with almost every other team at Benefit, in some way or another… Finance, Legal, Marketing, Packaging Developers, Planners, HR, Copy, Product, IT... Leadership comes naturally to me. Art direction does too. Having been at Benefit almost 14 years, sometimes I have to remember to challenge myself to keep pushing for the best. I manage a large budget and make tactical, logistical decisions, as well as artistic ones. My pet-peeve is being dismissed as a “creative/right-brained type.” I am equal parts right- and left- brained.

 

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

After a highly-productive high school career and a year at Stanford, I was burnt out on academics. I had always loved photography and textiles and applied to art schools. I think my love of words brought me to graphic design. In school, I was able to write the content and make it pretty.

 

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Travel – and spending time with the younger generation. (my kids are 12 and 14). Shopping, magazines, watching people create great things.

 

5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Would have to be personal. I designed a tiny house in my backyard recently. At work, I am proud of so much. Our recent brow visual, which happened organically and almost accidentally, was a really fun project.

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Sr. Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Sr Content Mktg Manager | LINKEDIN
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Sr. Art Director | AMOUR VERT
Sr Global Brand Manager | MICROSOFT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP, Creative Marketing | ESQUIRE NETWORK
Creative Director | PITCH
Assoc. Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Head of Strategy | BBH
Chief Marketing Officer | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURYBRAND
Dir. of Creative Services | SONY
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Group CD | M/H VCCP
Director of Mktg Ops | DOSIST
Creative Director | AMAZON
VP Creative | SONY
Creative Director | ALL THAT YAY
Freelance Producer | ANOMALY
CD | FACEBOOK
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
CMO | THE HONEST COMPANY
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Lead | PAYPAL
Creative Director | WARNER BROS.
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
VP of Advertising and Creative Design | GUESS?
Chief Creative Officer | POP
VP Creative Director | BLAIR
©2016 LE BOOK All Rights Reserved