Matt ORSER

Sr. Creative Director | DOLLAR SHAVE CLUB

Matt Orser started his career at a Chicago shop owned by George Lois named LOIS/EJL. While there he went from Intern to Art Director, learning under the folks who launched the first Corona campaign. From there, he put in a 5 year stint at Leo Burnett Chicago working on Nintendo, GM, Norelco, where he won the first Gold Lion in Cannes for Tampax & Always with Lauren Greenfield, now famous for the “Like A Girl” spot. Orser also worked on many global assignments for various Leo Burnett offices for P&G and GM. Next, Matt headed to Carmichael Lynch Minneapolis to work on Harley Davidson at a critical time of re-branding to the youth market. He and his partner were fortunate to create one of the few Harley commercials ever, a brand that has historically shied away from Broadcast or Online video.

 

From there, Matt joined The Community in Miami Beach as their first senior General Market creative in an effort to help bring in more youth-related General Market business. While there, Matt continued to produce award-winning work for MTV, VH1 and Volkswagen. He’s also worked at Crispin Porter & Bogusky in Miami to work on Best Buy and Ekocycle.

 

Matt Orser is now a Creative Director in the internal agency at Dollar Shave Club working across all products to help people love DSC.

 

He’s a Ross ‘Dress For Less’ enthusiast and often spends his weekends “Ross hopping,” sometimes hitting two and even three of the thrifty establishments in a morning. *Not to brag, but he once even hit four.

questionnaire

1. What was your very first job? 

 My First job was stock boy at a craft store called All The Makings (like Michael's) that is now out of business. 

 

2. Please describe, in your own words, what your current job is and what work it entails.

My official responsibilities: 

Brand | Creative Director: Contribute to brand campaigns in concept and executions across all channels. Execution includes contributing to post production for videos, designing digital advertising and social assets, print and any other channel specific deliverables required. Support from the entire design team is available, however, this role overseas the creative direction and ensures all pieces ladder up to the campaign concept 

 

Acquisition & growth | Creative Director: Lead and oversee the team that concepts and executes for acquisition and organic social output. This includes overseeing video production (in-house and out of house) & digital/print advertising and keeping an eye on making our social best in class. Paired with a copy CD to ensure that the growth & act creative team is consistently (monthly) producing high performing evergreen ads across all viable channels. 

 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

Maybe a parent teacher conference where my 6th grade teacher Mrs. Mason told my mom, "all he does is draw graffiti in class everyday." 

 

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

There's no one place or thing that inspires me. It's more of a mindset of being a complete nerd for finding something new and cool.

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I'm always most proud of the last thing I've done. Anything older than that I get bored of. That being, our Getting Ready long form spot with Steve Ayson and OOH in Times Square. Very proud to work for a company that has the bravery to do this kind of honest and entertaining work. 

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Sr. Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Sr Content Mktg Manager | LINKEDIN
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Sr. Art Director | AMOUR VERT
Sr Global Brand Manager | MICROSOFT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP, Creative Marketing | ESQUIRE NETWORK
Creative Director | PITCH
Assoc. Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Head of Strategy | BBH
Chief Marketing Officer | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURYBRAND
Dir. of Creative Services | SONY
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Group CD | M/H VCCP
Director of Mktg Ops | DOSIST
Creative Director | AMAZON
VP Creative | SONY
Creative Director | ALL THAT YAY
Freelance Producer | ANOMALY
CD | FACEBOOK
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
CMO | THE HONEST COMPANY
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Lead | PAYPAL
Creative Director | WARNER BROS.
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
VP of Advertising and Creative Design | GUESS?
Chief Creative Officer | POP
VP Creative Director | BLAIR
©2016 LE BOOK All Rights Reserved