Joel KAPLAN

Group CD | M/H VCCP

Before starting in creative advertising Joel had been a cook, construction worker, accountant, teacher, and sound engineer. His path to marketing wasn’t the most direct, but the diverse experiences led to a philosophy about advertising that focuses more on cultural insights and personal interaction than data sets and character counts. Joel currently plays a lead role at M/H VCCP as Executive Creative Director, making innovative connections, platforms, products, and marketing for their growing list of brand partners.

questionnaire

1.)     What was your very first job? 

 

I worked at a bagel and coffee place.  Once, during a tornado warning, all the employees had to barricade ourselves in the walk-in freezer. Spoiler alert- there was no tornado. 

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

 

I help brands discover where they could have a better relationship with consumers. Then I work with creative folks such as writers, designers, photographers, and directors to make that bolster that relationship. 

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

 

For me it all started with music. Growing up, it was music that helped me define how I felt, what I thought, and how I categorized the world around me. I went to school to study music and studio production, but once I graduated the musical world suddenly seemed small. The stories I was telling by working with sound were a bit one dimensional. I started writing, teaching, and generally trying to find a career path when  a friend introduced me to the agency world. In it I found a diverse and exciting set of situations that let me explore storytelling in all mediums. 

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

 

I am aware that everyone around me is in some way, better than me. Better designers or better script writers or better comedians or better cocktail makers, anything. By being open to what everyone can do better than me, I find myself amazed, excited, and inspired almost every day.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

 

 

A couple years ago we created an interactive content series for Audi called THINK FASTER.  It was basically a reddit AMA (ask me anything) that took place in a race car. Over 100M people watched the show. It was broadcast live. It was raw. It made Adam Scott almost loose his lunch. 

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Sr. Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Sr Content Mktg Manager | LINKEDIN
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Sr. Art Director | AMOUR VERT
Sr Global Brand Manager | MICROSOFT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP, Creative Marketing | ESQUIRE NETWORK
Creative Director | PITCH
Assoc. Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Head of Strategy | BBH
Chief Marketing Officer | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURYBRAND
Dir. of Creative Services | SONY
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Group CD | M/H VCCP
Director of Mktg Ops | DOSIST
Creative Director | AMAZON
VP Creative | SONY
Creative Director | ALL THAT YAY
Freelance Producer | ANOMALY
CD | FACEBOOK
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
CMO | THE HONEST COMPANY
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Lead | PAYPAL
Creative Director | WARNER BROS.
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
VP of Advertising and Creative Design | GUESS?
Chief Creative Officer | POP
VP Creative Director | BLAIR
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