J BARBUSH

VP Creative Director | RPA

J started his production career at MTV NY and came to RPA advertising in 1996. As a writer, he developed a variety of 360 campaigns for Honda, Honda Motorcycles, VH-1, Discovery Channel, SYFY Network, SharkWeek, Tempur-Sealy and California Anti-tobacco. In 2007, J brought the experience from his production, digital and traditional advertising background to build and run social media creative for RPA, overseeing the Honda and RPA work.
J's campaigns have been recognized by Cannes, Shorty, CLIO, One Show, IAAA, Belding, ThinkLA, Addy, J.D. Power, Yahoo! Big Idea Chair, Yahoo! Searchlight, MIXX, OMMA, WOMMA, Drum and One Show.He is a Webby Judge, editorial contributor to FastCoCreate, Adweek, iMediaConnection, Campaign Live, Digiday and more. He can be followed at https://medium.com/@jbarbush.

questionnaire

1.)     What was your very first job? 

MTV NY, working on the second scripted show and music news. I thought I would be in production, but migrated into advertising.

2.)     Please describe, in your own words, what your job is and what work it entails.

 I oversee the social creative for Honda. Most of the job is working with creatives, evaluating opportunities and participating in platforms to know when and where our work fits in best.

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

 My older brother was good at everything. Still is. Retired from Merrill Lynch at 40 with a potload of money, star athlete, acting in plays, etc. But the one thing he had trouble with was an english class. The high school teacher was incredibly hard. That became my mission, and in the process of beating my brother, I uncovered my love for the written word. From there, I began writing all sorts of things. I still write as much as I can, always challenging myself with new characters, and presenting ideas that can help make the world/work and life better.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

 I have been at rpa 22 years. I always said I would be here as long as I felt creatively challenged. Mainly that is through the work, but also through my own personal writing, weird ideas and general ways to be efficient with the changing agency landscape. That’s why social is so powerful. The continual shifts may make others crazy, but I see it as a new opportunity. Every day, for the past 22 years, I have looked for ways to take on any challenge. And lucky for me, it all happened under the same roof.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

My first social project was Element and Friends for Honda. It was a crab that said “I Pinch.” Back in 2006 Myspace was blowing up and brands were trafficking it like ads. I had a friend there and got the login, and made the crab’s page look like a normal user page. We quickly amassed 100k followers, created animated pictures, a petition site, swag from CafePress, an  arrest, a song, a game, an advertorial on Smoking Gun, and a failed Super Bowl spot. I wrote 80 blogs, created 4 videos and answered a ton of comments. It was crazy and rewarding. It’s where I first learned the power of social and storytelling. 

jury

Art Producer | VANS
Creative Consultant
Art Director | JOHN PAUL MITCHELL
Sr Producer | THE NORTH FACE
Director, Brand Strategy | TWITTER
Sr. Art Director | LULULEMON
VP Creative Director | RPA
Design Director | SELECT WORLD
Creative Director | DECKERS - UGG
Communications Manager | INSTAGRAM
Photo Director | ORACLE
Photo Director | GOOGLE
Global Creative Director | STARBUCKS
Creative Director | DISNEY
Sr Content Mktg Manager | LINKEDIN
Creative Director | DOLBY LABORATORIES
Creative Director | SAATCHI & SAATCHI
Sr. Art Director | AMOUR VERT
Sr Global Brand Manager | MICROSOFT
SVP Integrated Production | DEUTSCH
Sr. Art Director | AKQA
Managing Director | ISSUE
Co-Founder | NIXON
Sr Direction Creative Production | NIKE
SVP, Creative Marketing | ESQUIRE NETWORK
Creative Director | PITCH
Assoc. Design Director | PHENOMENON
Global Creative Director | BENEFIT COSMETICS
Global Photography Lead | PAYPAL
SVP Creative Director | DEUTSCH
Head of Strategy | BBH
Chief Marketing Officer | BELKIN INTERNATIONAL
Photography Lead | AIRBNB
CMO | STANCE SOCKS
VP, Creative Director | NBCUniversal, Inc.
Director of Photography | WILLIAMS-SONOMA
Producer | FACEBOOK
Head of Content | TWENTYFIRSTCENTURYBRAND
Dir. of Creative Services | SONY
VP, Executive Creative Director | STITCH FIX
Creative Director | ANOMALY
Group CD | M/H VCCP
Director of Mktg Ops | DOSIST
Creative Director | AMAZON
VP Creative | SONY
Creative Director | ALL THAT YAY
Freelance Producer | ANOMALY
CD | FACEBOOK
Art Director | SEGA
Associate Creative Director | FACEBOOK
EVP Creative Director | MEKANISM
Creative Director | NORDSTROM
Sr Director, Photo & Creative | BANANA REPUBLIC
Design Lead | DOORDASH
VP Creative Director | LYFT
Design Lead | NETFLIX
Art Buying Manager | STARBUCKS
Creative Director | ANOMALY
Creative Lead | NETFLIX
Sr. Creative Director | DOLLAR SHAVE CLUB
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Executive Creative Director | DDW
VP Creative Director | BANANA REPUBLIC
VP Creative | DAVID'S BRIDAL
CMO | THE HONEST COMPANY
VP Creative | JUSTFAB
Sr. Art Director | NYX PROFESSIONAL MAKEUP
Art Director | BANANA REPUBLIC
VP Creative Services | WARNER BROS.
Global Creative Director | AMAZON STUDIOS
Art Director | VANS
Senior Director, Creative | OLD NAVY
Creative Director | INTERSCOPE
Sr. Integrated Producer | LINKEDIN
Head of Creative | GOOGLE
Creative Lead | PAYPAL
Creative Director | WARNER BROS.
Sr CD Global Brand Imaging | NIKE
Chief Creative Officer | OMELET
Partner | WALTON ISAACSON
VP of Advertising and Creative Design | GUESS?
Chief Creative Officer | POP
VP Creative Director | BLAIR
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