AG's career in brand strategy spans Paris, Tokyo, London, and Los Angeles as well as a breadth of different disciplines including business strategy, innovation and marketing R&D, communications and engagement planning on top of pure brand thinking.
A trained ethnographer and yoga teacher, Agathe has experience both on the agency side (BETC, Mother, Work Club, Redscout) and as a consultant, having worked directly directly with a diverse set of clients, from food start-ups through to fashion houses (Alexander McQueen) and hotel chains (Accor).
In her previous BBH life, AG was Managing Partner and Head of Strategy of our London office, leading a team of 60 people and running learning and development for the agency. She also headed up BBH Labs, the agency's R&D unit, and helped set up the agency's social function.
As Head of Strategy of BBH Los Angeles, AG is part of the agency’s management team and leads upstream strategic thinking for key client partnerships (T-Mobile, Google, NBC Universal), as well as new business pitches. She is also frequently called upon as one of the best-in-class business strategists within Publicis Groupe globally.
Her creative highlights include Axe (Apollo, Peace, Soulmates), the Guardian (Own the Weekend, Membership), Mentos (Mentors), Boots (Here come the Girls) and Canal+ (March of the Emperors).