Cecile Chouraqui started her career in advertising agencies (Saatchi&Saatchi, Publicis). She later joined the media world when working in press for luxury and fashion at the Jalou group (Jalouse, Muteen). She then worked in MEC Global Agency for Chanel International. Later Cecile has decided to focus more on beauty and fashion. Firstly at Sephora, where she was in charge of Advertising and Public Relations for Europe markets. She then joined the Galeries Lafayette group where she worked for both Galeries Lafayette and Le BHV Marais. During her time with the group, she managed the communication and the re-launch of the two department stores and developped 360° brand image: advertising campaigns, look books, magazines, PR and digital content. She was also in charge of on and off media strategy, managing social and digital to improve presence, reputation and transformation. She’s now Communication & Digital Director for Paco Rabanne Fragrances in charge of Event, PR, Content, Social Media and Website for the brand.