NON-TRADITIONAL

SPOTIFY

SPOTIFY

Social
Represented by
YKONE

How to reach a multifaceted target audience while sustaining a consistent global message around your brand ? And how to generate a qualified traffic towards a service, rather than a product, while creating efficient content aligned with your storytelling ?

For Spotify, Ykone has designed and implemented an efficient and scalable influencer program able to guarantee  brand visibility over the digital sphere throughout the year.

For this, Ykone gathered a club of 20 ambassadors matching the different musical profiles provided by the platform and corresponding to the target audience based on a solid data driven & PR methodology. This method allowed Ykone to propose relevant ambassadors activations to each KOL profile and get them more involved during the year.

The architecture of the conceived program allowed a fil rouge / long term visibility approach, while keeping room for opportunistic commercial moments for the brand, such as festivals partnerships, student offers, playlists pushes, exclusive meet & greet with Ed Sheeran, Bruno Mars, Muse...

With a mix of paid & non paid activations, the “Spotify Insiders” program has generated a massive coverage, exceeding all expectations. The program will continue in 2019 and will answer specific marketing verticals such as: how to reach millennials through hip hop playlists ? Or how to impact their way of consuming music: leading the transition from listening music on youtube to using the Spotify platform ?

 

Content: 

https://www.instagram.com/p/BV2nn1HAkDk/?taken-by=chloebbbb

https://www.instagram.com/p/BcprATkh7Po/?taken-by=justezoe_ytb

https://www.instagram.com/p/BSjYD2sDgkX/?taken-by=littlejbeauty

https://www.instagram.com/p/Bf1efXVHTqQ/?taken-by=james_bkr

https://www.instagram.com/p/BVmE5q9Avxo/?taken-by=alexisonestas

https://www.instagram.com/p/BbuaTw_hWjS/?hl=en&taken-by=olstonnn

 

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VIDEO

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PHOTOBY
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TRISTAN GODEFROY
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CUTE NYC
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VIDEO

Music/Fashion

Music/Fashion
TWIN STUDIO
Music/Fashion
FULLSCREAM
Music/Fashion
WALTER SCHUPFER MGMT
Music/Fashion
TWIN STUDIO
Music/Fashion
RANKIN
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Editorial

Editorial
IMAGE PARTNERSHIP
Editorial
RANKIN
Editorial
ARTSPHERE
Editorial
MADE TO ORDER
Editorial
KREOIDEA
Editorial
BANDITS
Editorial
TRISTAN GODEFROY
Editorial
WALTER SCHUPFER MGMT
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Fashion

Fashion
SUPERVISION
Fashion
THE BOX FILMS
Fashion
SUPERVISION
Fashion
MADE TO ORDER
Fashion
CONCRETE REP
Fashion
KREOIDEA
Fashion
CLM
Fashion
JN PRODUCTION
Fashion
TAKE AGENCY
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Personal

Personal
PHOTOBY
Personal
CUTE NYC
Personal
MANDALA CREATIVE
Personal
CLM
Personal
TAKE AGENCY
Personal
ELEONORE CHARREY
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Still Life

Still Life
ELEONORE CHARREY
Still Life
SUDEST57
Still Life
IKO
Still Life
IKO
Still Life
HAPPY FINISH
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PRODUCTION

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ABC PRODUCTION +

A2A

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ABC PRODUCTION +
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MANDALA CREATIVE
Special Project
ARJOWIGGINS
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NON-TRADITIONAL

VR

VR
OKIO STUDIO
VR
OKIO STUDIO
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NON-TRADITIONAL

Social

Social
ATTILA&CO.
Social
YKONE
Social
HEURITECH
Social
STUDIO STUDIO
Social
YKONE
Social
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