These images have been included in Lürzer’s Archive magazine vol.1/2018 and awarded at TIFA and PX3 photo competitions.
Regione Lazio Adv
Since ‘Winter Is Coming’, as John Snow would say, Regione Lazio, one of the Italian Regional Administrations, invites elderly and children to get a vaccination against flu and seasonal ills.
Here is the Abominable Bigfoot turning into a submissive child playmate, and the Ferocious White Bear assisting the old lovely lady doing embroidery. Winter is not scary anymore, with flu vaccine!
This print advertisement, created by Superhumans and in collaboration with the photographer Davide Bellocchio, has been designed by our studio and realised by mixing CGI and photography.
Line: Winter is not scary anymore, with flu vaccine.
Sub Line: Get the vaccination, you’ll reduce the risk of complications and serious diseases.