NON-TRADITIONAL

THE MISSED SPACEFLIGHT - VR Experience

MELT

VR
Represented by
ANALOG DIGITAL

The Missed Spaceflight brings people through space and back in time, to let them live the dream of becoming the nation’s first astronaut in the times when the country was buried deep in poverty and dullness of communism.

After researching the Soyuz 30 mission we had a vision grounded in reality. Then we started adding magic. Huge panoramic windows, vibe building lights and colors, nostalgic soviet era gadgets and probably the first selfie in space. Whenever we were too heavily constrained with reality, we analysed which key cinematic moments VR could amplify and ways to extend the experience. We wanted people to feel the claustrophobia and intensity of the 70's spaceflight, a relaxing moment of weightlessness and spectacular view at sunset from the orbit.

The Missed Spaceflight is a branded VR experience commissioned by Samsung and is a part of an award-winning advertising campaign created by VML.

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