SPECIAL PROJECT

#egizio2015 - The Communication Campaign

#EGIZIO2015

Represented by
TODO

In the six months leading to the opening of Turin’s new Museo Egizio, we engaged the whole city in an unprecedented countdown, reaching a diverse audience through poster ads, a monumental installation and a self-built interactive robot. Every implementation stemmed coherently from a strong concept – “It’s time to rediscover Turin’s Egyptian treasures” – using sand as a medium to conceal and reveal invaluable finds. Our ability to leverage technology and think outside the box, to design and deliver innovative ways to convey our client’s message, led to a campaign that continued to surprise and impress for months. The ad campaign developed in three different stages: teaser, sneak peek and unveil. The huge working hourglass, installed in a public square near the Museum, reminded the city of the upcoming re-opening; after the first few weeks, it unexpectedly revealed an ancient Egyptian statue, hidden under the sand of the upper chamber. The interactive installation equipped with a robotic arm toured the city for a series of events, and finally reached the Museum for a live-streaming interactive experience, inviting everyone to join the rediscovery of one of the most important Egyptian collections in the world.

CREATIVE AWARDS

VIDEO

Special Project

Special Project
PHOTOBY
Special Project
TRISTAN GODEFROY
Special Project
CUTE NYC
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VIDEO

Music/Fashion

Music/Fashion
TWIN STUDIO
Music/Fashion
FULLSCREAM
Music/Fashion
WALTER SCHUPFER MGMT
Music/Fashion
TWIN STUDIO
Music/Fashion
RANKIN
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PRINT

Editorial

Editorial
IMAGE PARTNERSHIP
Editorial
RANKIN
Editorial
ARTSPHERE
Editorial
MADE TO ORDER
Editorial
KREOIDEA
Editorial
BANDITS
Editorial
TRISTAN GODEFROY
Editorial
WALTER SCHUPFER MGMT
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PRINT

Fashion

Fashion
SUPERVISION
Fashion
THE BOX FILMS
Fashion
SUPERVISION
Fashion
MADE TO ORDER
Fashion
CONCRETE REP
Fashion
KREOIDEA
Fashion
CLM
Fashion
JN PRODUCTION
Fashion
TAKE AGENCY
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PRINT

Personal

Personal
PHOTOBY
Personal
CUTE NYC
Personal
MANDALA CREATIVE
Personal
CLM
Personal
TAKE AGENCY
Personal
ELEONORE CHARREY
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PRINT

Still Life

Still Life
ELEONORE CHARREY
Still Life
SUDEST57
Still Life
IKO
Still Life
IKO
Still Life
HAPPY FINISH
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PRODUCTION

Special Project

Special Project
ABC PRODUCTION +

A2A

Special Project
ABC PRODUCTION +
Special Project
MANDALA CREATIVE
Special Project
ARJOWIGGINS
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NON-TRADITIONAL

VR

VR
OKIO STUDIO
VR
OKIO STUDIO
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NON-TRADITIONAL

Social

Social
ATTILA&CO.
Social
YKONE
Social
HEURITECH
Social
STUDIO STUDIO
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YKONE
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ANALOG DIGITAL
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