Viviana CASLINI

Communication Director | CARTIER

After accomplished studies in Management at Bocconi University and United States, in 1994 she joined Poliform and started her career into the communication field. Fourteen years later, she challenged herself with a new experience in luxury communication, joining Richemont group first as an International Communication Manager of Montegrappa and then as the Communication Director of Cartier South East Europe (Italy, Greece and Turkey).  She brings her passion for fashion and luxury in her daily work, together with the influences and the inspirations she gets from her passion for travel and reading.

questionnaire

 

 

1. What was your very first job? 

After my graduation I start working in Poliform (leading company in design) in Marketing & Communication department.

2. Please describe, in your own words, what your job is and what work it entails.

I am a Communication Director, I oversee communications within Cartier SEE (Italy, Greece and Turkey). I am responsible for managing the public relations aspect, for building and sustaining  my company reputation for quality, reliability, heritage and legacy. Besides that, I develop strong relationships with media representatives, branding initiatives, internal communications and events.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What were the train of events that brought you to where you are today?

There is not a specific day. I think it is my personal attitude mixed with the amazing companies and collections I had the chance to work with, they have made the right combination.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I am very curious, I like to travel and to merge into new cultures and experiences. You can get inspirations from every single detail if you keep your mind open.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I would for sure speak about “Cartier Legendary Thrill”, an amazing installation Cartier has organized for the last Design Week. It has been challenging, unexpected, inspirational. It has been really a great project.

 

jury

Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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