Marisa AGRESTI

Creative Director | LEO BURNETT

An experienced Creative Director with a background as an Art Director, Marisa has long been active in major agency networks (WPP, Interpublic, Publicis Groupe), doing work for clients such as Bulgari, Condé Nast, Reebok, FCA, Campari, P&G and Philip Morris International among others.
Over the past 20 years, Marisa has worked mostly with global clients, leading and collaborating with multidisciplinary teams. She has collaborated with numerous talented photographers/directors, such as Paul Arden, Bettina Rheims, Camilla Akrans, Michelangelo di Battista, Steve Hiett, Albert Watson, Andreas Heumann, Jean Baptiste Mondino, Eric Maillet, Stephane Sednaoui, Charles Negre

questionnaire

1. What was your very first job?

More like a thousand odd jobs I took up to pay for my studies! To name a few: maid, gas station attendant, lifeguard, saleswoman, baby sitter, entertainer in holiday villages, fashion model…All priceless experiences that taught me a lot about human behavior and psychology.

2. Please describe, in your own words, what your job is and what work it entails.

My job essentially consists of creating integrated campaign concepts across a diverse portfolio of brands, mainly at a global level. This means leading and managing multidisciplinary teams throughout the whole creative process, finding ambition and opportunity in every brief, seeing diamonds in rough ideas and polishing them until they break through.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I’ve always been fascinated by beauty, in all its manifestations – be it in fine arts or in nature. My parent disapproved of me studying fine arts in high school, so I ended up choosing a scientific curriculum. During the last year, my art teacher suggested I go on to study advertising in college, so I did. Amazingly, I found my passion: to this day, I still face projects with the same enthusiasm and eagerness as if they were my first one.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I really believe creative people need to stay curious, consume everything and anything.
Be real omnivores in terms of colors, words, images, music, art, technology…
Nothing comes out of nothing.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I guess it would be the global refreshment of a cigarette brand I worked on a few years back – a fascinating experience and by far the job I felt most involved in. We wanted to maintain the brand’s original DNA, but at the same time we managed to evolve it and deliver an upgraded integrated communication platform: from naming to packaging, from traditional to digital, from trade communication to retail design. It was a true global 360 ° communication project.

jury

Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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