Manuela BANDIERA

Head of Brand & Trading Communication | SKY

More than 20 years in advertising, working at Sky Italy for two years and half, she manages Brand Communication. She started her career in Ford Italia, working in the Marketing and Communication Department. Then she spent two years in BBDO Italy, seven years in Leo Burnett Italy and finally she moved to 1861United/Grey United. In these years she worked on several brands developing a deep knowledge of different markets from TLC to food to automotive and many more. She is a TV-series addict, and, above all, a happy mum of three children. 

questionnaire

1. What was your very first job?

During my university I used to work in the Congresses and Events organization. It was an intense work that gave me not only an early economic independence from my parents but moreover I experimented my skills to work under pressure, with strict timing and people’s relationship and management of different stakeholder. It was quite a good training!

2. Please describe, in your own words, what your job is and what work it entails

I’m Head of Brand Communication in Sky Italy, so I try to bring the Brand closer to people, customers and prospects, establishing strong connection in their hearts and minds.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What were the train of events that brought you to where you are today?

I grew up with strong passion for arts, music, video and design but I didn’t realize that something linked to them could be my job. So after a law degree I started to work as lawyer but I wasn’t gratified at all. It was boring. So I challenged my-self to change and after a Master in Marketing and Communication I finally started my path in advertising. And after 20 years I still love my job.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I think that in our everyday lives we must always be updated on trends and creativity and that is part of our job, of course. I try to find most of my inspirations when I don’t sleep in the middle of the night, thinking about our customers' needs, trying to understand what they love more, and how to give them always more value with our brand.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I’m very proud of the 2017 Sky “Emotions” campaign created by M&C Saatchi. For Sky it was the very first brand campaign after many years, and the challenge was to engage people to re-see Sky. Everything started from a simple insight: Sky moves you in so many ways that you can’t explain them with existing words. Thinking of it as a holistic project, we didn’t only launched TV commercials and OOH, but also an entire vocabulary that could express new, invented feelings. Words which have captured the “Magic of Sky” and stimulated interest and conversations.

https://vimeo.com/242591668

jury

Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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