Jason Gabriel LOWDON

CD & Visual | NAPAPIJRI, VF CORPORATION

Jason Lowdon, Global Head of Creative and Visual for Napapijri, has established a privileged career in brand creative and artist direction for many high profile fashion brands. He believes in working with a brands DNA and it’s consumer profile to create customer-centric creative strategies which both builds the brand and drives commercial success. Additionally, he thrives on building great teams who are passionate and conscientious about their roles, bringing life and excitement to the workplace. Jason's experience expands from many facets including Global Head of Creative at Karen Millen, Creative Manager for Topshop and assistant Head of Visual for Diesel. 

questionnaire

1. What was your very first job?

Serving ice cream on an ice cream truck – everybody got start somewhere!

2. Please describe, in your own words, what your job is and what work it entails.

I’m head of Creative and Visual at Napapijri and my role cover everything from creative and artist direction on all content through to store design and experience, marketing activations and product presentation.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I was very creative as child playing lots of instruments and from the beginning I loved clothes and dressing up. I tried working in other non-creative roles but it was not for me. I applied for a creative role in a brand I used to work for and that gave me freedom to explore, I consider myself very blessed in doing what I love.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

For my own inspiration as a creative, I love to travel and meet people from all over the world. In work, it’s important to keep what you produce as authentic as possible. At Napa I try to create content that can either engage and inspire people or that acts as a platform for young talent, I think this makes use relevant as we are giving back to the community.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I recently created a new campaign line call Napapijri ICONS. Instead of just creating a box standard product campaign we created a platform for music icons of the future to talk about their work and what being an icon means to them. To me if felt very special as it allowed the artists we featured to amplify their art on our global channels.

jury

Creative Director | LEO BURNETT
Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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