Irene PASQUALETTO

Head of Mktg & Comm. | FABIANA FILIPPI

After accomplished studies in International Business with specialization in Fashion Management in London, in 2005 Irene Pasqualetto moved to Vicenza and started her professional career with Staff International Spa (OTB Group) following the Worldwide PR and Communication activities of the International luxury brands such as Dsquared2, Viktor&Rolf, Marc Jacobs, Sophia Kokosalaki to name few.

In more than seven years she matured a great experience and skills in all the communication processes and she decided to start a new challenging experience as  Head of Marketing and Communications for Elisabetta Franchi, taking care of the International growth and communication strategy of the brand and its new positioning in the premium segment.

In 2017 after five years of important goals, she decided to return in the luxury field, building the marketing office of Fabiana Filippi, taking care of the new Worldwide communication strategy of the brand.

questionnaire

1. What was your very first job?

My very first job was with Staff International when I start working for Dsquared2 brand, end of 2005.

2. Please describe, in your own words, what your job is and what work it entails.

I like to think that I help the company to emphasize and strengthen their brand providing a clear image and message to the worldwide market.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

Since I was a child, despite being the smallest of 4 sisters, I have always had a strong creative sense. My family has always supported my attitudes leaving me free to choose the path that was best suited to my ability. I always liked to enhance and communicate; these two aspects have become fundamental during my career.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Working with international professionals allows me to have a constant exchange of information that together with a strong intuition and prompt reaction are fundamental in my work.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I cannot choose one because I have a few. I can tell you that the project that I'm most proud of will happen in the future. I'm constantly projected toward the upcoming challenges.

jury

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Executive CD & Partner | SUPERHUMANS
Head of Gbl Brand Comm. | MASERATI
International Brand Image Sr. Mgr | POMELLATO
Global Communication Manager | MOLESKINE
Head of Brand & Trading Communication | SKY
WW Omnichannel Retail Dir. | MAISON MARGIELA
Creative Director | DUDE
Media Marketing Manager | BORBONESE
Global PR Manager | PHILIPP PLEIN
Creative & Digital Director | TBWA
Executive Creative Director | PUBLICIS
Executive Creative Director | DDB
Creative Dir. | VICE Fashion & Luxury Group Italy
Communication Director | CARTIER
Founder & Dir. | FASHION FILM FESTIVAL
Co-Founder | THE KEY CREATIVE COMPANY
Co-Founder & Chief of Innovation | THE BIG NOW
Art Direction Brand Specialist | BULGARI
Communication Director | ADIDAS
Dir. of Media & Production | ETRO
Head of Advertising | ENI gas e luce
Creative Director | CUCCO
Head of Mktg & Comm. | PRIVALIA GROUP
Group Chief Marketing Officer | BARILLA
Creative Director | SARTORIA
Head of Digital, Mktg & Retail | NYX - L'ORÉAL
WW Comm. & Marketing Dir. | GILMAR
Design Curator & Journalist
Head of PR & Communication | YOOX
Founder & CD | STUDIO FALAVIGNA
President | BRANDCOT
WW Visual Design Manager | BULGARI
Art Director | CONDÉ NAST ITALY
Creative Director & Partner | M&C SAATCHI
Senior Print Designer | EMILIO PUCCI
Global Digital CD | PUBLICIS ITALY
Global Creative Director | SAATCHI & SAATCHI
External Communication Mganager | IKEA
Head of Communication | VHERNIER
Founder & Creative Director | MACSIOTTI
Board Member | ADCI
CD & Visual | NAPAPIJRI, VF CORPORATION
Communication Director | FAY
Creative Director
Creative Digital Project | DSQUARED2
Executive Creative Director | ARMANDO TESTA
Creative & Sr. Art Dir. | CONVERSION AGENCY
Global Head of Content & Media | DIESEL
Mktg Mgr | ICR Cosmetics & Founder LABSOLUE
Global Head of Creative Production | DIESEL
Mktg & Prod. Dir. | FERRAGAMO PARFUMS
Exec. Digital CD | ROBILANT ASSOCIATI
WW Image Production Sr Mgr | ETRO
Communication Lead | MICROSOFT ITALY
CEO/Creative Partner | AUGE HQ
Head of Social Media | ELISABETTA FRANCHI
Head of Mktg & Comm. | FABIANA FILIPPI
General Mgr Italy & Greece | COTY PRO. BEAUTY
Head | MEDIACOM ITALY
Global Communication Director | HOGAN
Creative Production Director | WE ARE SOCIAL
Creative Director | DUDE
Media & Digital Comm. Mgr | ROBERTO CAVALLI
Exec. Creative Dir. | YOUNG & RUBICAM
WW Head of Digital | VERSACE
WW Head of Digital & CRM | ILLYCAFFE
Creative Director | RUINI STUDIO
Head of Strategic Innovation - SVP | PIAGGIO
Brand Manager | BEIERSDORF
Head of Communication & Digital Mktg | ASPESI
Head of Marketing & Communication | AGNONA
Head of Digital & Content EMEA | ALFA ROMEO
Digital & Content Mgr | PAULA CADEMARTORI
Chief Marketing Operations | TRUSSARDI
Sr. Brand Marketing Mgr | VF CORPORATION
Chief Global Marketing & Communication | PINKO
Creative Director | STUDIO BLANCO
Sr. Art Director | YOOX
Executive Creative Director | FCB
Advertising & Comm. Mgr | BASICNET
Global Marketing Manager | RAY-BAN
Group Creative Director | FCB
Marketing Creative Director | BOTTEGA VENETA
Creative Director | LUXOTTICA
Chief Digital Officer | ETRO
Image Production Manager | TOD'S
CEE Content Lead | COCA-COLA
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