Simon is the Creative Partner of digital agency AnalogFolk London. He joined in 2013, helping to grow the company from a 40 quite busy people to 150 ridiculously busy people. Clients have included Sainsbury's, Costa Coffee, Nike, BT, PG Tips, Booking.com, Marmite, Nando's and PlayStation. Previously, he was ECD at Tribal London, working on Volkswagen, Guinness and The Guardian. As a creative and a CD, he's won some of the industry's biggest accolades. If he wasn't doing this job he'd be a philosopher, professional gamer or wishful thinker.