Christophe BRUMBY

Senior Creative Strategist | AMPLIFY

 

A keen photography, fashion and arts enthusiast, Christophe has years of experience in creative strategy, marketing and digital with an exceptional track record in growing brands into global success stories. After heading up the marketing, PR and creative teams at various luxury and lifestyle brands including Orlebar Brown, oki-ni and Penfield, he has more recently embarked on a new adventure as senior creative strategist for Amplify, an brand experience agency that helps clients such as Airbnb, BrewDog, Facebook, Google, Netflix, Nike, Sonos, Spotify and YouTube connect the dots between people, brands and culture.

questionnaire

What was your very first job? 
I started working pretty early at the age of thirteen for a local restaurant, greengrocer and artisan cheesemonger, waiting tables, gardening and running errands - fairly demanding but I will always remember the satisfaction of getting my first paycheck and being able to buy a fresh new pair of skates!

Please describe, in your own words, what your job is and what work it entails. 
As a creative strategist, I essentially help brands understand and shape their context to connect with their audiences in meaningful ways. I am an expert at designing, developing and deploying innovative multichannel strategies that raise brand awareness, elevate brand profile, grow loyal communities and deliver sales.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 
I think it all comes down to my natural curiosity and the fact that I have always loved learning and discovering new things. While I have followed a standard academic path, initially pursuing an education in maths and sciences, I grew up in the middle of the 90s skate culture which is one of the most creative and visual worlds out there, mixing all sorts of music and fashion influences, documenting everything via photography or video, designing artworks and logos for merchandising, inventing new tricks, exploring the city and observing it from a different angle to find new spots and make sense of your environment, meeting new people when going on trips, always pushing your own limits… I quickly realized that I had developed something quite unique with this combination of first-class analytical skills and original creative thinking.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
Thanks to the never-ending nature of social media feeds, the daily newsletters that clutter my inbox and the 'related articles’ sections that populate the bottom sections of most websites, I read a lot every day and always try to challenge myself to find new sources of information in order to avoid the trap of tunnel vision or the web’s "echo chamber" - I don’t know what I would do without . In turn, this allows me to draw from various influences and mix references to create innovative and relevant work. Apple’s "Add to my reading list" option is just the best thing to keep track of everything I see.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
#Snapshorts, the app my team and I developed while I was still at Orlebar Brown earlier this year, probably ticks all the boxes above. I managed the development, design and UX of this new photo app and service, allowing users to design their own custom swim shorts from their mobile photos, and recruited over 120 high-profile publishers, emerging artists (photographers, illustrators, designers…) and social influencers to launch the app which turned out to be a commercial success only after a few weeks. 

jury

Angela AFFINITA
Head of Creative & Production | WALT DISNEY
Balwant AHIRA
Creative Director | STUDIO AHIRA
Nil AKKURT
Head of Content & Online Design |ARKET
Anna AKOPYAN
Photo Editor | GQ
Lee ALDRIDGE
Creative Director | SPARK44
Paula Amaral
Creative Director | MCCANN Enterprise
Zamir ANTONIO
Creative Director, EMEA | TBWA\MEDIA ARTS LAB
Julia ARENSON
Head of Creative Production | VCCPBLUE
Ian ARMSTRONG
Global Head of Advertising | JAGUAR LAND ROVER
Marga ARROM BIBILONI
Global Dir. of Creative Digital Media | BURBERRY
Angela ASIEDUA
Head of Brand Marketing | RIVER ISLAND
Daniel ATKINSON
Creative Director | HUGO & CAT
Rosie BARDALES
Chief Creative Director & Partner | BETC LONDON
Elen BARNES
Marketing Director | TAG HEUER
Constance BARNWELL
Content Director | CHARLOTTE TILBURY
Noah BERNARD
Creative Director | SAMSUNG
Jim BLETSAS
Head of Design | LUCKY GENERALS
Karen BLOOM
Creative Director & Strategist | PINTEREST
Chris BOOTH
Head of Design | LEGO
Phil BOSHER
Head of Design | LEO BURNETT
Karen BOSWELL
Head of Innovations | ADAM&EVE DDB
Jeff BOWERMAN
Creative Vice President | BEAMLY
Director
Daniel BROOKS
Account Director | DELL
Rob BROWN
Executive Creative Director | MCCANN Worldgroup
Christophe BRUMBY
Senior Creative Strategist | AMPLIFY
Dino BURBIDGE
Director of Innovation & Technology | WCRS
Charlotte BUTLER
Head of Creative | MTV
Gabriel BUTLER
Brand Marketing Manager | AIRBNB
Alistair CAMPBELL
Executive Creative Director | WE ARE SOCIAL
Creative Director | THE CANNELLS
Sam CARTMELL
Creative Partner | OGILVY & MATHER
Head of Broadcast | FCB INFERNO
Executive Creative Director | THE GATE LONDON
Jon CLEAVE
Creative Director | TRIBAL WORLDWIDE
Ben COLE
Head of Art Buying | VCCP
Conor CRONIN
Head of Visuals | STELLA McCARTNEY
Hazel CROSS
Dir. of Communications | HOLLAND AND HOLLAND
Neale DAWN
Ass. Dir. of Creative Serv. | BODEN
Johanna DELLA-RAGIONE
Dir. of Content & Brand Partnerships | EASTMAN KODAK
Suzanne DONALDSON
Sr. CD Prod, Global Brand Imaging | NIKE
Aine DONOVAN
Head of Art Buying | BBH
Haley DUHOLKE
Sr. Brand Mkg Coordinator | STELLA McCARTNEY
Pascal DUVAL
Head of Creative | ASOS
Alexa EASTERBY
Head of Creative Production | TK MAXX
Abi ELLIS
Executive Creative Director | WUNDERMAN
Gary FAWCETT
Executive Creative Director | TBWA MANCHESTER
Andy FOWLER
ECD, Founder | BROTHERS & SISTERS
Head of Marketing, UK | RIOT GAMES
Debra GERRARD
Creative Director | LEGO
Claire GIBBON
Director of Creative Services | J P BODEN
Wandjina GLASHEEN- BROWN
Global Creative Director | JO MALONE
Nieal GREWAL
Beauty Design Director | UNILEVER
Tyrone HANNICK
Head of Digital | MOTHER
Voice Technologist | SIREN VOICE
Tom HIND
Head of Photography | BBC WORLDWIDE
Ross HOPCRAFT
Creative Director | BISQIT
Ed HORNBY
Head of Digital | VCCP
Kathy HOWES
Sr.Creative Prod.& Art Buyer | PROXIMITY LONDON
Lu HOWLETT
Head of Art Buying | IRIS WORLDWIDE
Karen HU
Head of Marketing | KIEHL'S Since 1851
Senior Business Director | IMPERO
Zara INESON
Creative Director | PORTAS
Michael ISKAS
Global President | THE STORY LAB
Chief Creative Officer | MADE.COM
Claudia JAEH
Creative Director | BB235
Martin JASKOLOWSKI
Head of Digital | CHIVAS REGAL
Tim JONES
Creative Director | BBC CREATIVE
Rasha KAHIL
Creative Director | BARBARA
Diane KAPLAN
Brand & Marketing Director | ORLA KIELY
Rosarie KING
Head of Creative | HOBBS
Mary Claire KIRWAN
Creative Director | LIPSY
Toby LAMB
Design & Brand Director | RICHARD JAMES
Giles LAMBERT
Creative Director | DOVE
Creative Director & Designer | SAINSBURY'S
Andre 'Dedé' LAURENTINO
CCO & Global ECD on Dove | OGILVY
Andre LE MASURIER
Executive Creative Dir. | GOOGLE BRAND STUDIO
Nicole LE-SURF
Sr Mgr Creative Services | STELLA McCARTNEY
Stephen LEDGER-LOMAS
Head of Production | BBH
Zoe LINES
Lead Campaign Creative | TED BAKER
Tracy MACASSEY
Head of Film | BROTHERS AND SISTERS
Amanda MACBETH
Creative Director | MOLTON BROWN
Al MacCUISH
Chief Creative Officer | THE SUNSHINE COMPANY
Charlie MacPHERSON
Lead Producer | FACEBOOK CREATIVE SHOP
Creative Director
Leo MARKS
Creative Director | MINI - BMW Group
Head of TV | MOTHER
Alex MATHIESON
Creative Director | ITV
Greg McALINDEN
Creative Director | AGENCY SPACE
Creative Director | 4CREATIVE
James MILLER
Head of Integrated Production | THE&PARTNERSHIP
Creative Director | BRAVE
Daniel MOOREY
Head of Photography & Illustration | ADAM&EVEDDB
Sophie MORE
Head of Marketing | BREWDOG
Alan MORRICE
Head of Art | NBC UNIVERSAL
Head of Film | GTB
Creative Head | CAMELOT GROUP
Group CD, Head of Visual Design | R/GA
VP Creative | SONY MUSIC ENTERTAINMENT
Ben PALMER
Creative Director | MR PORTER
Erasmo PALOMBA
Head of Art Buying | WIRZ
Ricky PARTNER
Global Head of Creative Serv. | THE BODY SHOP
Shaheed PEERA
Executive Creative Director | PUBLICIS
Ian PENDLETON
Creative Director & Co-founder | SHOW MEDIA
Ross PLUMMER
Group Production Director | R/GA
Rowena RATNAM
Marketing Director / Brand Consultant
Simon RICHINGS
Executive Creative Partner | ANALOGFOLK
Giles RITCHIE
Global Marketing Manager | BACARDI
Fabio RUFFET
Creative Excellence Director | BACARDI
Anna RUSSELL
National Brand & Retail Marketing Lead | AUDI
Eric SAMPERS
Global Brand Director | PERNOD RICARD
Eric SCHOEFFLER
Chief Creative Officer Germany | HAVAS
Tracy SEDINO
Art Director | LINDA FARROW
Silvia SELLA
Head of Activation Design | MULLENLOWE
Harry SHAW
Global Creative Director | GREY GROUP EMEA
Head of TV | THE SUNSHINE COMPANY
Francesca SIELER
Marketing Director | LULU GUINNESS
Laurent SIMON
Executive Creative Director | BBC CREATIVE
Eimear SINNOTT
Head of Brand & Mkg | HOUSE OF FRASER
Mark SLAUGHTER
UK Marketing Director | UBISOFT
Sam SOUTHEY
Vice President Creative Excellence | COTY
Angela SUMMERS
Creative Director | HOTEL CHOCOLAT
Digital Creative Director | SUPERUNION
Justine TABAK
Freelance Creative Director | L.K. BENNETT
Alex TALIKOWSKI
Head of Design & Activation | WCRS
Lee TAN
Executive Creative Director | MCCANN Worldgroup
Julie THYMANN
Head of Art | MOTHER
Martin James TICKNER
Art Director | LOVE MAGAZINE
Andrew TILLER
Creative Director | DJA
Steve WALLINGTON
Head of Brand Creative | HACKETT
Katrina WARD-SMITH
Dir. of Brand and Mkg Comms | HUTCHISON 3
James WARNER
Creative Director | URBAN OUTFITTERS
Laura-Jane WATSON
Creative Brand Manager | PRIMARK
Portia WEBB
Picture Editor | THE TIMES
Brand Manager | CREATIVE ASSEMBLY
Anica WISLAWSKI
Group Senior Head of Creative | NEW LOOK
Duncan WOODS
Sr. Creative Brand Manager | KAREN MILLEN
Bob WORKMAN
Sr VP Brand Partnerships | WARNER MUSIC
Tatiana ZHEREBKINA
Head of Marketing | GEROG JENSEN
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