Alex MATHIESON

Creative Director | ITV

Hi, I’m Alex Mathieson and I love making things, and for the past 18 years I have been working in the TV industry learning to do just that. I started in live TV but then moved into promos, working for brilliant companies like Channel4, E4, FilmFour, MTV & ITV2. For the last 3 years I've been the creative director of ITV2 / ITV4 & ITVbe. Managing a team of creatives. I've won a few awards and been part of some brilliant projects but still feel I have loads to learn.

In my spare time I make horror movies... because horror films are awesome.

influences

questionnaire

What was your very first job? What does it feel like to look back at it now?
Paper shredding, for a parents friends company. The amount of paper cuts I got was insane but I was really proud to be earning money

Please describe, in your own words, what your current job is and what work it entails.
I’m the creative Director for ITV’s digital channels, managing a team of creatives to make the best on-air / print and social campaigns as possible for their content and the brand. I also write, edit and direct as part of my duties. 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?
I knew from an early age I wanted to make Film and Television, I was obsessed as a kid seeking out the rarest films I could get my hands on.  But my start in the industry was fortuitous. Winning a televised runner competition at Channel 4, (Live on TV) straight after university. Once in the door I searched tirelessly for the job that would satisfy me most and when I discovered 4Creative I was sure that’s what I wanted to do.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Ideas can come from anywhere, usually from repurposed personal experience, so in my opinion, being creative requires total curiosity. Always seeking out new media and experiences to enrichen your own personal experience. Film, Art, Music, Travel. adventurous creative often comes from adventurous minds.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
I’ve loved so many projects I’ve done, and so many are better crafted, but here’s one that defines me well. It’s a live advert I shot a few years back. For the Launch of the Midnight Beast on E4. It combined everything I love: Physical props, music, ninjas, Choreography and a Live Audience. It was ridiculously fun to make.


That’s my mantra now. If you’re not having fun you’re not doing it right.

 

 

jury

Angela AFFINITA
Head of Creative & Production | WALT DISNEY
Balwant AHIRA
Creative Director | STUDIO AHIRA
Nil AKKURT
Head of Content & Online Design |ARKET
Anna AKOPYAN
Photo Editor | GQ
Lee ALDRIDGE
Creative Director | SPARK44
Paula Amaral
Creative Director | MCCANN Enterprise
Zamir ANTONIO
Creative Director, EMEA | TBWA\MEDIA ARTS LAB
Julia ARENSON
Head of Creative Production | VCCPBLUE
Ian ARMSTRONG
Global Head of Advertising | JAGUAR LAND ROVER
Marga ARROM BIBILONI
Global Dir. of Creative Digital Media | BURBERRY
Angela ASIEDUA
Head of Brand Marketing | RIVER ISLAND
Daniel ATKINSON
Creative Director | HUGO & CAT
Rosie BARDALES
Chief Creative Director & Partner | BETC LONDON
Elen BARNES
Marketing Director | TAG HEUER
Constance BARNWELL
Content Director | CHARLOTTE TILBURY
Noah BERNARD
Creative Director | SAMSUNG
Jim BLETSAS
Head of Design | LUCKY GENERALS
Karen BLOOM
Creative Director & Strategist | PINTEREST
Chris BOOTH
Head of Design | LEGO
Phil BOSHER
Head of Design | LEO BURNETT
Karen BOSWELL
Head of Innovations | ADAM&EVE DDB
Jeff BOWERMAN
Creative Vice President | BEAMLY
Director
Daniel BROOKS
Account Director | DELL
Rob BROWN
Executive Creative Director | MCCANN Worldgroup
Christophe BRUMBY
Senior Creative Strategist | AMPLIFY
Dino BURBIDGE
Director of Innovation & Technology | WCRS
Charlotte BUTLER
Head of Creative | MTV
Gabriel BUTLER
Brand Marketing Manager | AIRBNB
Alistair CAMPBELL
Executive Creative Director | WE ARE SOCIAL
Creative Director | THE CANNELLS
Sam CARTMELL
Creative Partner | OGILVY & MATHER
Head of Broadcast | FCB INFERNO
Executive Creative Director | THE GATE LONDON
Jon CLEAVE
Creative Director | TRIBAL WORLDWIDE
Ben COLE
Head of Art Buying | VCCP
Conor CRONIN
Head of Visuals | STELLA McCARTNEY
Hazel CROSS
Dir. of Communications | HOLLAND AND HOLLAND
Neale DAWN
Ass. Dir. of Creative Serv. | BODEN
Johanna DELLA-RAGIONE
Dir. of Content & Brand Partnerships | EASTMAN KODAK
Suzanne DONALDSON
Sr. CD Prod, Global Brand Imaging | NIKE
Aine DONOVAN
Head of Art Buying | BBH
Haley DUHOLKE
Sr. Brand Mkg Coordinator | STELLA McCARTNEY
Pascal DUVAL
Head of Creative | ASOS
Alexa EASTERBY
Head of Creative Production | TK MAXX
Abi ELLIS
Executive Creative Director | WUNDERMAN
Gary FAWCETT
Executive Creative Director | TBWA MANCHESTER
Andy FOWLER
ECD, Founder | BROTHERS & SISTERS
Head of Marketing, UK | RIOT GAMES
Debra GERRARD
Creative Director | LEGO
Claire GIBBON
Director of Creative Services | J P BODEN
Wandjina GLASHEEN- BROWN
Global Creative Director | JO MALONE
Nieal GREWAL
Beauty Design Director | UNILEVER
Tyrone HANNICK
Head of Digital | MOTHER
Voice Technologist | SIREN VOICE
Tom HIND
Head of Photography | BBC WORLDWIDE
Ross HOPCRAFT
Creative Director | BISQIT
Ed HORNBY
Head of Digital | VCCP
Kathy HOWES
Sr.Creative Prod.& Art Buyer | PROXIMITY LONDON
Lu HOWLETT
Head of Art Buying | IRIS WORLDWIDE
Karen HU
Head of Marketing | KIEHL'S Since 1851
Senior Business Director | IMPERO
Zara INESON
Creative Director | PORTAS
Michael ISKAS
Global President | THE STORY LAB
Chief Creative Officer | MADE.COM
Claudia JAEH
Creative Director | BB235
Martin JASKOLOWSKI
Head of Digital | CHIVAS REGAL
Tim JONES
Creative Director | BBC CREATIVE
Rasha KAHIL
Creative Director | BARBARA
Diane KAPLAN
Brand & Marketing Director | ORLA KIELY
Rosarie KING
Head of Creative | HOBBS
Mary Claire KIRWAN
Creative Director | LIPSY
Toby LAMB
Design & Brand Director | RICHARD JAMES
Giles LAMBERT
Creative Director | DOVE
Creative Director & Designer | SAINSBURY'S
Andre 'Dedé' LAURENTINO
CCO & Global ECD on Dove | OGILVY
Andre LE MASURIER
Executive Creative Dir. | GOOGLE BRAND STUDIO
Nicole LE-SURF
Sr Mgr Creative Services | STELLA McCARTNEY
Stephen LEDGER-LOMAS
Head of Production | BBH
Zoe LINES
Lead Campaign Creative | TED BAKER
Tracy MACASSEY
Head of Film | BROTHERS AND SISTERS
Amanda MACBETH
Creative Director | MOLTON BROWN
Al MacCUISH
Chief Creative Officer | THE SUNSHINE COMPANY
Charlie MacPHERSON
Lead Producer | FACEBOOK CREATIVE SHOP
Creative Director
Leo MARKS
Creative Director | MINI - BMW Group
Head of TV | MOTHER
Alex MATHIESON
Creative Director | ITV
Greg McALINDEN
Creative Director | AGENCY SPACE
Creative Director | 4CREATIVE
James MILLER
Head of Integrated Production | THE&PARTNERSHIP
Creative Director | BRAVE
Daniel MOOREY
Head of Photography & Illustration | ADAM&EVEDDB
Sophie MORE
Head of Marketing | BREWDOG
Alan MORRICE
Head of Art | NBC UNIVERSAL
Head of Film | GTB
Creative Head | CAMELOT GROUP
Group CD, Head of Visual Design | R/GA
VP Creative | SONY MUSIC ENTERTAINMENT
Ben PALMER
Creative Director | MR PORTER
Erasmo PALOMBA
Head of Art Buying | WIRZ
Ricky PARTNER
Global Head of Creative Serv. | THE BODY SHOP
Shaheed PEERA
Executive Creative Director | PUBLICIS
Ian PENDLETON
Creative Director & Co-founder | SHOW MEDIA
Ross PLUMMER
Group Production Director | R/GA
Rowena RATNAM
Marketing Director / Brand Consultant
Simon RICHINGS
Executive Creative Partner | ANALOGFOLK
Giles RITCHIE
Global Marketing Manager | BACARDI
Fabio RUFFET
Creative Excellence Director | BACARDI
Anna RUSSELL
National Brand & Retail Marketing Lead | AUDI
Eric SAMPERS
Global Brand Director | PERNOD RICARD
Eric SCHOEFFLER
Chief Creative Officer Germany | HAVAS
Tracy SEDINO
Art Director | LINDA FARROW
Silvia SELLA
Head of Activation Design | MULLENLOWE
Harry SHAW
Global Creative Director | GREY GROUP EMEA
Head of TV | THE SUNSHINE COMPANY
Francesca SIELER
Marketing Director | LULU GUINNESS
Laurent SIMON
Executive Creative Director | BBC CREATIVE
Eimear SINNOTT
Head of Brand & Mkg | HOUSE OF FRASER
Mark SLAUGHTER
UK Marketing Director | UBISOFT
Sam SOUTHEY
Vice President Creative Excellence | COTY
Angela SUMMERS
Creative Director | HOTEL CHOCOLAT
Digital Creative Director | SUPERUNION
Justine TABAK
Freelance Creative Director | L.K. BENNETT
Alex TALIKOWSKI
Head of Design & Activation | WCRS
Lee TAN
Executive Creative Director | MCCANN Worldgroup
Julie THYMANN
Head of Art | MOTHER
Martin James TICKNER
Art Director | LOVE MAGAZINE
Andrew TILLER
Creative Director | DJA
Steve WALLINGTON
Head of Brand Creative | HACKETT
Katrina WARD-SMITH
Dir. of Brand and Mkg Comms | HUTCHISON 3
James WARNER
Creative Director | URBAN OUTFITTERS
Laura-Jane WATSON
Creative Brand Manager | PRIMARK
Portia WEBB
Picture Editor | THE TIMES
Brand Manager | CREATIVE ASSEMBLY
Anica WISLAWSKI
Group Senior Head of Creative | NEW LOOK
Duncan WOODS
Sr. Creative Brand Manager | KAREN MILLEN
Bob WORKMAN
Sr VP Brand Partnerships | WARNER MUSIC
Tatiana ZHEREBKINA
Head of Marketing | GEROG JENSEN
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