Michael STRAZNICKAS

Executive Creative Director | McGARRYBOWEN

I was born in the same town as Virgil Abloh. I became a designer and grew up professionally as an advertiser at Leo Burnett and mcgarrybowen. I’ve made award winning work for almost every brand, product and or category known to most humans.

questionnaire

1.)     What was your very first job? 

I was a telemarketer of Firemen’s Rodeo tickets. That career lasted 2 weeks… and only 2 weeks.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

As an Executive Creative Director at an Ad Agency, I spend most of my time encouraging, challenging, questioning, removing the unessential things that get in the way of the really great ideas. I also spend much of my time helping people find new ways to solve the problems at hand … oh, and I also spend a lot of time in meetings. Lots.

 

 3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I’ve always loved figuring out how things work. AND I’ve always loved expressing my thoughts/feelings visually. SO I put those two together and the work I create lets the viewer put the pieces together and figure out something new. I’ve been successful in Advertising for many reasons but a lot of it has to do with my competitiveness and a very healthy amount of stamina.

 

 4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

 Spending time with my awesome, amazing wife and 2 wonderful daughters (and my dog). They take me away from my work which is more important then always being “in the work.”

 

5.)    If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

An idea i haven’t thought of yet…(okay, I’m never really satisfied ) SERIOUSLY, the work I did for Miracle Whip a few years ago, It’s stuff I’m quite proud of.

 

jury

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SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
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Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Comms Specialist | BOSCH
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Head of Content, US | HAVAS WORLDWIDE
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Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
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Art Buyer | THE MARKETING STORE
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VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
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Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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