Vincent GERAGHTY

Ex Dir, Integrated Production | OGILVY & MATHER

Vincent is a 28 year veteran of the advertising industry. Starting his career as a creative, his focus has always been crafting ideas to the highest level. In his current role as the Executive Director of Integrated Production for Ogilvy USA, Vincent is responsible for the cross platform production deliverables for all Ogilvy clients. Prior to Joining Ogilvy, Vincent was the Chief Production Officer for Publicis Communications North America, responsible for the integrated production of the Publicis Communications creative agencies. While Executive Director of Production at Leo Burnett Vincent lead one of the largest, most award winning production departments in the industry. His focus was building a truly integrated production team-connecting motion, digital, retail and print producers into a single high functioning department. In 2013 Vincent launched the GreenHouse content and digital studio to solve clients agile digital/content production needs. The GreenHouse studio quickly grew and currently services brands across the Publicis Groupe portfolio. 

Vincent has received numerous awards, including a 2003 gold Clio for the Altoids integrated campaign “Altodia”, a 2005 Cannes Film Gold Lion for Altoids and a 2013 Cannes Direct Gold Lion for the production of Coca Cola’s “Small World Machines”. 
His production teams have won many industry awards, including the 2015 AICP Next Best of Show for Allstate “Social Savy Burglar” and several Cannes Gold Lions for the Always “Like a Girl” production. In 2016 Vincent’s team produced the "Air B&B / Van Gogh's Bedroom" project that was awarded 7 Cannes Gold Lions.  In 2017 his Samsung production team produced the multi Cannes award winning “Ostrich” film.

A long-time resident of Chicago, Vincent lives with his wife and three kids in a far too old house on the city’s north side.

 

questionnaire

1.)     What was your very first job? 

Assistant Art Director, BBDO Chicago.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

I'm the Executive Director of Integrated Production for Ogilvy USA.  I'm responsible for the cross platform production teams across the Ogilvy USA offices.  My focus is on innovating our production models to line up with today's production delivery needs, while keeping our as a focus team on craft and creativity.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

As a high-school student I discovered art, writing and cinema.  I had teachers who recognized a bit of artistic talent in me and gave me the confidence that comes from feeling your good at something.

While focused on fine art in college, I was introduced to an Art Director at BBDO Chicago.

I was lucky enough to land a summer internship program and worked hard to land a full time role.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

  In today's production environment producers can't rely on a templated approach.  I try to push myself and my teams to embrace the disruption, find the joy in producing "the never been done before" ideas.  The proliferation and access to equipment and software is amazing. 12 years ago the two-thousand dollar drone shot was a eighty-five thousand dollar shoot day add on for a helicopter.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

The Altoid's "Altodia" online film campaign and website.  While the work is now many years old, it still remains fresh to me.  It was one of those great creative ideas, under budgeted but with a team of creators who wanted to get it made.  I truly felt like part of the creative team and not just a producer executing and Idea. It was the perfect storm of talent working to achieve an excellent creative result.

 

jury

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Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
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Head of Content, US | HAVAS WORLDWIDE
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Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
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Executive Creative Director | GEOMETRY GLOBAL
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Creative Technologist | FALLON
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Associate Creative Director | ABELSON TAYLOR
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Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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