Tiana CONLEY

Senior Brand Manager | JIM BEAM

Tiana Conley started her career in brand management at Procter & Gamble, where she had the privilege of working on brand icons such as Olay, Tide and Ivory Soap. She is now leading global marketing for the world’s number one

bourbon, Jim Beam. Previously, she managed the global bath tissue portfolio of brands for Kimberly-Clark, including household names such as Andrex, Kleenex, Neve, Scott and Cottonelle.

 

questionnaire

1. What was your very first job? 

 

Working as a bank clerk, where I learned to truly appreciate the

value of a dollar.

 

2. Please describe, in your own words, what your job is and what work it entails.

 

 As a global brand manager I set the long term brand vision and growth strategy. I help shape the marketing campaigns, innovation plans and expansion plans to positively impact brand equity.

 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today? 

 

I fell into the world of marketing early on in my career. I actually went to engineering school, but after sitting on a TV shoot for Tide as the R&D person working to prove how our sock is whiter than the other guys’ sock, I thought maybe I should give this marketing thing a try.

 

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

 

 It is important to allow yourself to experience the world as a “normal consumer” from time to time. As marketers we tend to analyze, critique, obsess and become cynical. But oddly enough I find that extraordinary can often come from the ordinary.

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

 

I loved the work I did with Angela Bassett on Olay. It was wonderful to connect two icons and unlock the world of anti-aging for African American women in a way that represented them with.

jury

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