Lee REMIAS

Group Creative Director | MCGARRYBOWEN

Lee is currently a group creative director at McgarryBowen Chicago. Throughout his career, he has spearheaded campaigns for clients such as ESPN, Marriott, Walmart, Sears, Comcast, BFGoodrich Tires and the US Open to name a few. His work has been recognized nationally and internationally by the FWA, The One Show, The One Show Interactive, Communication Arts, Kelly Awards, Adweek, and Ad Age. Not to mention, Entertainment Weekly’s The Year’s Best Commercials, TruTV’s Funniest Commercials of the Year and many more. However, according to his three kids, Lee’s best talents involve SpongeBob SquarePants impersonations.

questionnaire

What was your very first job?

Busboy. At a Mexican restaurant called Two Pesos. That’s about all they paid me a week. I quit after about a week.

 

Please describe, in your own words, what your job is and what work it entails.

I’m a group creative director. So some of my time is spent creative directing – trying to foster, inspire and manage ideas along with the people who passionately and painstakingly come up with them. Other times I’m still creating – concepting ideas, writing scripts, producing content, etc. I still love to create. Luckily, I still get to do that.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

In another life I was a high school English teacher. During my summers off, I’d visit my buddy at a small ad agency where he worked. He told me the creatives got paid to come up with clever ideas. I thought that sounded fun and easy. So I went to back to grad school at the VCU Adcenter (now Brandcenter) and quickly found out how hard it actually was. But how much I loved it.

 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

When I have time, I peek at the industry pubs, websites and award shows. But the older I get, the more I draw inspiration from life’s experiences. And to me it’s the simple things – taking a walk, looking up at the sky, playing with my kids, people watching. Oh, and Netflix. 

 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The BFGoodrich Integrated Campaign we did with snowboarder Shaun White is still one I’m most proud of. Mainly because of the new ways we were looking at content - how we documented it, how we made it interactive, and how we shared it out. It had a little bit of everything that clients are now all asking for – digital, social, content, pr, etc. Plus, we got to shoot race cars, ninjas, and sausquatch while hanging out with the greatest snowboarder in the world.

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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