Laura JOHNSTON

Executive Creative Director | GEOMETRY GLOBAL

Laura serves as an Executive Creative Director at Geometry Global - Chicago, carefully minding the award-winning creative product on the Mondelez, Kraft, Hill's, Waste Management, and Coca-Cola clients. Equal parts writer, creative leader and conceptual triage nurse, Laura enjoys a good new business pitch and getting creative with just about everything from marketing ideas to staffing charts (when called upon). Laura holds a BA in Journalism, with a minor in Fine Art/ Printmaking, from Northwestern University. She also recently received her certification in UX Design from SlideRule Labs.

questionnaire

What was your very first job?

Concessions professional at a movie theater. I got punched in the stomach for the first time, but the job included unlimited popcorn and soda and theater sound-systems we could pirate after hours. Best. Job. Ever.


Please describe, in your own words, what your job is and what work it entails.

I remove the things that get in the way of the creative geniuses around me doing brilliant work. In other words, I'm an ECD.


How did you discover that the creative world was right for you?  Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

When I was five years old, I loved directing the neighborhood kids in our own made up theatrical productions. I couldn't sing or act, but I was good at making up stories and directing others. My tenth grade English teacher, Mrs. Winter, told  our class that if we were the kinds of people who noticed the things that no one else notices, we were probably doomed to be writers. Thus, I was doomed. I've managed my career pretty simply: Do more of the things I like. Less of the things I don't. One of the things I do very much like is being given the thing that no one else wants to work on--and making it great anyway.


In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Learn something. Have hobbies. UX design, yoga instruction, improvisational comedy, swing dancing, jewelry design, playing the bass guitar--those are a few of mine.


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

That's like asking me to pick my favorite child. "Make Them Yours," local experiential event for Levis. "Screw It, Let's Ride" for Harley. "Your Other Address," a PO Box for the United States Postal Service. "Own 'Em" for Sprite. "Harness the Horsepower" for Wrangler NASCAR. "Twist That Dish" for Kraft. See, I just can't choose.

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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