Karen MOSHER

Art Buyer | THE MARKETING STORE

A 20 year industry veteran, Karen’s ad career began at Cramer Krasselt where she worked as an Art Buyer before expanding her skills as an Art Buying/Producer specializing in still, motion and broadcast. Her agency background includes JWT, DDB, Simon, and her current agency, The Marketing Store/WAU. Clients she’s happily partnered with include McDonald’s, Coke, Nissan, T-Mobile and Anheuser-Busch InBev.

questionnaire

  • What was your very first job? 

    My first job was for a fast food establishment that I quickly resigned from due to wardrobe differences. I did not agree to wear a scarf with an earring attached.  It was uphill from there.

     

    Please describe, in your own words, what your job is and what work it entails.  

    I’m a Senior Art Buyer/Producer. Try telling that to your family or a group of people at a party. Oh, you buy pictures? Well, kind of. I produce photoshoots, illustration projects, radio and TV. This means I’m a big party planner, coordinating all that goes into what you see for any given client project. This includes creative collaboration, talent procurement, negotiation, contracts and coordinating all aspects of the project, as well as on-set production and delivery.  It’s complicated to explain, but not for me to execute. It’s second nature.

     

     

    How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

    I knew from an early age I was different in that I noticed things and observed the world’s content in a unique way. Growing up when I did it was a total mashup of conservative meets wow. I liked wow. I wore bell bottoms and an apple core necklace.  At home my creative side was never stifled. My dad had an album collection and I studied the art. My grandmother had so much color in her life from the garden to her Pucci dresses, it was art to me. Both she and my mom always had a way of “arranging   things” visually and always taking note of the aesthetic of things. I often think I’d be a stylist if I wasn’t a producer. I also had a weird but brilliant photography teacher that inspired me. Thanks, Dr. Blackwell. 

     

    In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

    Even with the evolution of the industry, some things remain. Art is inspiration at its core. I continually take in as much as I can, keeping up with trends, but if you remember the roots of the industry and identify how art relates to people, relevancy will come. It also helps to have continual access to active partners in all social media relevant to their age groups (my kids:).

     

    If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

    I worked on the World Cup fry boxes for a client, collaborating with artists from around the world. This was eye-opening from both an artistic standpoint and a human perspective. Communicating with artists around the globe with the common thread of art is something I will never forget.  

     

     

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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