Juan WOODBURY

SVP Exec. Producer, Experiential CD | LEO BURNETT

During his tenure at Leo Burnett,  SVP/Executive Producer Juan Woodbury has produced iconic, award winning work for clients including Coca-Cola, Nintendo, Firestone, Samsung, Sprint, Disney, P&G, Allstate and Miller/Coors.

In addition to client-related work within the agency, Juan produces the legendary Leo Burnett Breakfast. Produced at iconic venues around Chicago, this elaborate day-long event entertain the more than 2,000 employees of the agency and is infamous throughout the industry. His work on the Breakfast turned into more work as an experiential producer for the agency which led Juan to create HumanKind Experiential (HKX), Leo Burnett’s experiential marketing division, of which he is the Executive Producer and Experiential Creative Director.  HKX has gone on to execute events for clients including Samsung, Kraft, Pfizer, Firestone, Allstate, Kellogg’s, P&G, McDonald’s, Intel, Best Buy, and ComEd, along with Kevin Hart’s HartBeat Weekend, including a concert by Drake.   For three years, Juan has designed and produced the opening and closing night galas for the Cannes Festival of Creativity and, in partnership with KCRW and Garth Trinidad, has produced the annual Grammy Brunch.

Birds of a Feather, a feature film that Juan produced starring Snoop Dogg and Iza Lach, is scheduled to be released in 2017.

Visit his website here at www.juanwoodbury.com!

 

questionnaire

What was your very first job?

I helped my mother as a PA in her studio.  I prepped the studio space, ran errands and when she had a booking, I was her roadie.


Please describe, in your own words, what your job is and what work it entails. 

I design experiences that create feelings for brands.  As the director of HKX, Leo Burnett’s experiential arm, either working with creatives or working straight from a client brief, I concept, bid, and produce live events, stunts and activations and deliver content for future use by the client.


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I discovered the creative world through my mother.  She was a painter and a musician and she inspired me to work hard and to keep working to unearth beautiful outcomes.


In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I rarely turn down an opportunity for a new experience.  I am voracious do-er because I never want to miss a thing that might be important to my work as a maker. 


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

The commercial “Pickup” I made with Lance Accord for Firestone.  It tells the story of a young couple who gets caught eloping.  It was one of those shoots when everything clicks;  the casting was lovely, Lance shot such beautiful film and we scored it with a poignant song by the artist Daniel Johnston.  Just great. View the commercial here: https://vimeo.com/169304431

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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