Creative Technologist | FALLON

Cory McLeod has worked in media art, interactive, theatre and advertising. He studied Theatre and Film at the University of Cologne in Germany and went on to earn a Master of Arts in Theatre and Performance from the University of Cape Town. He started his career in theatre producing work in Germany, South Africa, Latvia and the United States. Cory has worked as a technologist in advertising for the past ten years, currently he’s a creative technologist at Fallon Minneapolis.



Please describe, in your own words, what your job is and what work it entails.


I’m a Creative Technologist at Fallon, which means I’m something between a traditional creative, developer and motion graphics artist. But I think that the most important part of my job is to find ways of telling a brand’s story through innovative uses of technology.


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?


I grew up in a community where I was always surrounded by visual artists and writers so I’ve always known that I wanted to work as a creative. However, what wasn’t always evident to me was the link between art making and technology. I started my career in theatre in South Africa and Germany. It was only when I took up programing in my early 30s that I realized how I could use new technologies and emerging media to tell the kinds of stories I wanted to tell. 


Most of my inspiration comes from tinkering with new technologies. It can be anything from figuring out how to program a new device, to hacking an antiquated Casio synthesizer with an Arduino. For me the mere act of tinkering leads to new ideas. 


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 


The website for the Riga Ghetto and Holocaust Museum. The website combined visual storytelling, audio archival material and geolocation technology to tell a powerful story about the holocaust in Latvia.


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